Tag Archives: Has

Apple’s ad agency has layoffs as the company beefs up its in-house ads group

Apple’s dedicated ad agency is cutting staff. Media Arts Lab, a unit within Omnicom Group agency TBWA that’s dedicated to Apple advertising, laid off several staffers Monday. The company wouldn’t say how many were laid off, but a report from Bloomberg, which first broke the news, placed the number at 50. “Yesterday was a difficult day, as we had to part with some of ... Read More »

‘With evolving consumer demand, role of advertising has altered dynamically’

Changing consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are forced to adapt to the changing media environment. The time has come to explore options beyond traditional advertising, maintained industry experts at The Indian Society of Advertisers’ (ISA) Conference. Sunil Kataria, CEO, India & SAARC, Godrej Consumer ... Read More »

‘We Are in an Era Where the Media Has Itself Become a Threat to Democracy’

Two years ago, we launched The Wire Hindi with a small team and big dreams. How has the experience been so far? What have we achieved, or not? Before we begin to discuss these questions, we need to know about the time in which the idea of The Wire Hindi was born. It is also important that we talk about the era in which ... Read More »

What 2019 has in store for marketers

American market research company Forrester revealed the macro trends to look out for in 2019. Brand Equity spoke to Forrester’s global CMO, Victor Milligan to unravel the key trends for marketers. By Amit Bapna Nike, PepsiCo and many others became buzzworthy because they took a stand. Some attempts met with fame and success, while others got a lot of flak. ... Read More »

PUBG Mobile Now Has 3 Million Players in the US, Most on Android: Report

HIGHLIGHTS PUBG Mobile now has 3.1 million US players Out of those, 1.7 million are on Android PUBG Mobile recently achieved 100 million downloads In a new development, the popular PlayerUnknown’s Battleground (PUBG) mobile game has managed to achieve three million players in the United States. According to the latest data from analytics platform App Ape, the PUBG Mobile game has crossed ... Read More »

Delhi govt move to reduce medical cost good, but has to consider reality

There is no doubt that the recent policy of the Delhi government is aimed at bringing down the cost to patient by preferring prescribing drugs from the National List of Essential Medicines (NLEM) and capping profits that hospitals can make on the rest of the drugs and consumables. It also attempts to bring in transparency, for example, by clearly displaying ... Read More »

This new form of vertigo has no known cause

Do you suffer from dizzy spells or lose your balance? You may be suffering from vertigo. The usual causes of vertigo could be a tumour or high/low blood pressure, stress or diabetes. But recently, scientists have identified a new type of vertigo with no known cause, that may respond to treatments. “These conditions can be difficult to diagnose and quite ... Read More »

SHAREit Says It Has 1.2 Billion Users Worldwide

Popular mobile file sharing app SHAREit has achieved 1.2 billion user base worldwide. Starting with 100 million downloads in March 2014, SHAREit touched 1.2 billion users worldwide in a span of two-and-a-half years, the company said in a statement on Wednesday. The app is available on Android, iOS, and Windows. “We are very proud and grateful to all our users globally. SHAREit is a popular ... Read More »

Nokia 8 Now Has a Beta Build of Android 8.0 Oreo Available for Users

HIGHLIGHTS Nokia 8 users can now beta test Android Oreo Users can sign-up for the beta test Nokia 3 likely to receive Android 7.1.2 update Nokia brand licensee HMD Global is indeed keeping its promise of timely software updates for its new Android smartphone portfolio. The company has launched Android 8.0 Oreo beta for the flagship Nokia 8. Juho Sarvikas, ... Read More »

Google has reportedly found Russia-linked ads on YouTube, Gmail, and search

Google has found evidence that a Russian government campaign used the company’s platforms to spread propaganda, according to a new report from The Washington Post. The report follows investigations from Facebook and Twitter that uncovered similar ads, apparently designed to influence Americans around the time of the 2016 election. GOOGLE’S INVESTIGATION IS STILL IN ITS EARLY STAGES Google’s investigation is still in ... Read More »