Tag Archives: How

How Fintech Is Changing The Small Business Game

Artificial intelligence, machine learning, and big data will transform financial services and small-business lending long before they impact driverless cars, predicts Harvard Business School Senior Fellow Karen G. Mills. “As we speak, large banks and fintech providers are working on solutions that will dramatically change the options for small businesses.” Her new book, Fintech, Small Business, & the American Dream: How Technology ... Read More »

How YouTube India spurred a thriving content economy cutting across genres, languages, demographics

India’s YouTube stars are rushing against time just days ahead of the YouTube FanFest. The event, which takes the platform’s biggest stars to live stages worldwide, is in India now. YouTubers say FanFest is “a lot of craziness”. So, chasing them down for conversations in the midst of their frenetic schedules was not easy. “Mera abhi tak FanFest ka script likhna ... Read More »

Theory vs. Reality: How to Solve Your Marketing Strategy Problems

English poet Robert Burns once said, “The best-laid plans of mice and men often go awry.” Nowhere is that saying truer than in marketing. Marketing professionals know that drafting a good strategy for reaching your customers and boosting business can often be an exercise in futility. There are dozens of established marketing strategies, all of which serve a purpose connecting ... Read More »

How To Save Advertising – Fewer Decisions Based On Bean Counting

Ami Hasan originally studied architecture but later switched to advertising and he is one of the few advertising people who have successfully worked as an Art Director, copywriter, account director, Creative Director, managing director and chairman. During his entrepreneurial career of about 20 years he has started two creative agencies and later sold them to big multinational advertising companies. He sat ... Read More »

How to Protect Your Small Business from Social Engineering Attacks

No business is safe from social engineering attacks, that includes small businesses. Believing that their company isn’t a possible target is the first mistake that makes small businesses vulnerable. They assume that cyber attackers are only looking at large corporations as prey. True, these big companies provide a bigger target, but cyber attackers don’t discriminate. One should also take into ... Read More »

How Does Advertising Affect Culture?

In Amusing Ourselves to Death (1985), Neil Postman examines how television has informed public discourse, labelling the medium of television as Americans’ “vast descent into triviality.” It is no surprise that the 1980s gave birth to the popular Canadian board game, Trivial Pursuit, where “intelligence” was measured on the ability to correctly answer questions pertaining to six different categories of general knowledge, much of which ... Read More »

How Sony’s ‘Spider-Man: Into the SpiderVerse’ uses AR to put a new spin on a beloved superhero

Sony Pictures Miles Morales leaps from a building in ‘Spider-Man: Into the Spider-Verse’ There’s a new Spider-Man on the block, and his concept of high technology doesn’t involve an automated costume. In the age of the blockbuster movie, it’s a given that extravagant special effects are a big part of driving the narrative. With its wildly successful “Avengers” franchise, Marvel ... Read More »

How Alexa Is Changing The Future Of Advertising

Now that brands have had quite a bit of time to get accustomed to voice, it seems like it’s only a matter time before Amazon offers advertising through its popular Alexa platform. There were rumors early this year that the retail and tech giant was testing ad delivery through deals with Clorox and Proctor & Gamble, Amazon has denied them ... Read More »

How To Turn A Failed Job Search Around Fast

your energy. Photo credit: Getty Images.Getty The job search process can be stressful. As a career coach, alleviating that stress makes my heart joyful. I’ve helped over 700+ individuals find meaningful work plus those that I’ve coached virtually or in a group setting. Over the years, I’ve taken note and measured the ways mid-career professionals turn their job search around. ... Read More »

How To Position Your Company As A Media Rock Star

Fifty years ago, The Byrds offered some sage advice for anyone who wanted to be a rock star: “Take some time and learn how to play.” When it comes to media relations, today’s growing tech companies can benefit from that maxim. It’s natural for emerging businesses to want name recognition and star status — at least with their investors, boards ... Read More »