Tag Archives: How

How Does Advertising Affect Culture?

In Amusing Ourselves to Death (1985), Neil Postman examines how television has informed public discourse, labelling the medium of television as Americans’ “vast descent into triviality.” It is no surprise that the 1980s gave birth to the popular Canadian board game, Trivial Pursuit, where “intelligence” was measured on the ability to correctly answer questions pertaining to six different categories of general knowledge, much of which ... Read More »

How Sony’s ‘Spider-Man: Into the SpiderVerse’ uses AR to put a new spin on a beloved superhero

Sony Pictures Miles Morales leaps from a building in ‘Spider-Man: Into the Spider-Verse’ There’s a new Spider-Man on the block, and his concept of high technology doesn’t involve an automated costume. In the age of the blockbuster movie, it’s a given that extravagant special effects are a big part of driving the narrative. With its wildly successful “Avengers” franchise, Marvel ... Read More »

How Alexa Is Changing The Future Of Advertising

Now that brands have had quite a bit of time to get accustomed to voice, it seems like it’s only a matter time before Amazon offers advertising through its popular Alexa platform. There were rumors early this year that the retail and tech giant was testing ad delivery through deals with Clorox and Proctor & Gamble, Amazon has denied them ... Read More »

How To Turn A Failed Job Search Around Fast

your energy. Photo credit: Getty Images.Getty The job search process can be stressful. As a career coach, alleviating that stress makes my heart joyful. I’ve helped over 700+ individuals find meaningful work plus those that I’ve coached virtually or in a group setting. Over the years, I’ve taken note and measured the ways mid-career professionals turn their job search around. ... Read More »

How To Position Your Company As A Media Rock Star

Fifty years ago, The Byrds offered some sage advice for anyone who wanted to be a rock star: “Take some time and learn how to play.” When it comes to media relations, today’s growing tech companies can benefit from that maxim. It’s natural for emerging businesses to want name recognition and star status — at least with their investors, boards ... Read More »

Want to prepay your home loan? Here is how you can do it

Home loan borrowers are often in a hurry to prepay their loan. But how easy is it to clear the huge debt well ahead of schedule? Even before they bought their first house in Jaipur in 2008, investment banker Yash Jain and his wife Namrata were determined to repay the Rs 25-lakh loan well before its tenure of 20 years ... Read More »

Smoking Can Adversely Affect Breastfeeding Habits, Here’s How

Women, please take note. New mothers exposed to cigarette smoke in their homes may stop breastfeeding sooner as compared to those who are not exposed to second-hand smoke, a new study suggests. The study, published in the journal Breastfeeding Medicine, found that exposure to household smokers had a substantial negative effect on breastfeeding practices. “Our study showed that just being ... Read More »

How Can You Tell Whether Your Doctor Is Any Good?

On my last night of residency, a friend and I swapped our most memorable stories. We recalled the nights of panic and triumph caring for dozens of critically ill patients, about the day – OK, days – we fell asleep standing up, about the weeks subsisting on saltine crackers and ginger ale. The conversation turned to a legendary co-resident: He ... Read More »

How Businesses Can Use Mobile Marketing to Their Advantage (Infographic)

The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones. Today’s marketing initiatives go far beyond print ads and desktop computers, and it’s more important than ever to have a mobile marketing campaign in place for your business. If you’re feeling stuck, there’s no need to worry. With a ... Read More »

Barley Water For Weight Loss: How Does Jau Help You Lose Weight?

Losing weight is a constant battle between all the processed and junk foods you have to say goodbye to and all the healthy foods you need to say hello to! If you are one of them, we understand what you go through every single day. Losing weight is not a cakewalk, and can at time get  little strenuous too; following ... Read More »