Tag Archives: How

Job Loss: How NBFCs lend money to first-time borrowers with no credit record?

NBFCs are actively working out for technology-based solutions to disburse small ticket size loans to people having no credit history. With the economic activities coming to a standstill during the nationwide lockdown imposed to contain the spread of highly contagious Novel Coronavirus COVID-19, many people, especially those working with unorganised sectors, have lost their jobs. During this moment of crisis, ... Read More »

How in-app advertising is being leveraged to attract consumer attention

Everything the consumer does today is simply a tap and a swipe away on their smartphones. There is an app for everything and they are an integral part of a consumer’s daily routine. It is no longer just an urban phenomenon, according to GroupM and MMA’s ‘Mobile Marketing Ecosystem Report 2020’ in both rural and urban India, 99% of users ... Read More »

How to Create a Successful Influencer Marketing Campaign

When you’re planning how to create a successful influencer marketing campaign, there are many factors that come into play. From what influencer marketing is in 2020 to what to include in an influencer marketing contract to whether you need an influencer marketing platform, it can be overwhelming to plan a strategy that is right for your brand. The buzz around influencer marketing is echoing loud ... Read More »

How To Recover From These Three Unavoidable Job Search Setbacks

Few things in life will test your patience more than a job search. As the weeks and months pass by, you may grow fatigued by what can feel like endless waiting for the right opportunity. Unfortunately, many people are shaken by disappointments and quit their job search too early, resigning themselves to staying in a bad work situation or accepting ... Read More »

How Watson AI allows IBM’s Advertising Accelerator to do three key things

TechRepublic’s Teena Maddox talked to Dave Neway, head of marketing at IBM Watson Advertising, at CES 2020 about how Watson can take advertising to the next level with artificial intelligence (AI). The following is an edited transcript of their conversation. Dave Neway: We had a major product announcement this week. On Tuesday, I’m very proud to announce that we launched a new offering called Advertising Accelerator with Watson, which as ... Read More »

Job jugglers: How people are pursuing multiple careers while earning a living

In 2002, Anupam Sengupta formed a band called The Karmic Circle The present economic slowdown, in tandem with job crisis, has fired concepts like side hustle and gig economy with a feisty enthusiasm, receiving overwhelming recognition and acceptance all over the world. Closer home, Indians are chasing portfolio careers like never before under pressing circumstances like student debt, stagnant income, lack ... Read More »

How To Get A Great New Job In 2020

Let’s dispense all formalities. You want a new job because the one you currently have is going nowhere fast and doesn’t pay nearly what you’re worth. Your boss is an overbearing micromanager, senior management is clueless, job cuts are looming and you are sick and tired of your backstabbing co-workers. Consider today as the beginning of your new year and ... Read More »

Looking for a job? Know how companies check for lies in CV

NEW DELHI : Lying in your CV to get a dream job could be futile as Indian companies have one of the world’s most consistent background screening processes, according to a report. To make sure that the right candidate fills up the vacant position, companies not only check past work record from your previous employers but also conducts education verification and identity check. ... Read More »

How MarTech can turn festive marketing into profits for any brand

With great diversity comes a great number of festivals. Festivals in India are like hotspots of emotion and celebration laid out throughout the year. And it’s important for marketers to leverage these emotions – in one way or another – to make their products/services a part of these celebrations. Sounds like a good idea, right? Unfortunately, every marketer out there ... Read More »

‘A circus and a hoax’: how rightwing media are covering impeachment

The Fox News offices in New York City on 11 October 2019. Photograph: Andrew Kelly/Reuters Televised public impeachment hearings on Donald Trump start on Wednesday and are likely to grip America with a litany of damaging testimony. Transcripts of private hearings already show witnesses testifying about the same basic scenario: Trump wanted Ukraine to investigate his potential rival in the 2020 election ... Read More »