Tag Archives: In-App

How in-app advertising is being leveraged to attract consumer attention

Everything the consumer does today is simply a tap and a swipe away on their smartphones. There is an app for everything and they are an integral part of a consumer’s daily routine. It is no longer just an urban phenomenon, according to GroupM and MMA’s ‘Mobile Marketing Ecosystem Report 2020’ in both rural and urban India, 99% of users ... Read More »

YouTube roll out in-app video sharing and messaging to users worldwide

YouTube today is launching a new sharing feature in its mobile app, previously in testing with users in select markets. The feature allows YouTube users to send their friends videos and chat from within a new tab in the mobile app – effectively turning YouTube into a mobile messenger of sorts. The feature has been in testing since the middle of last year, ... Read More »

Amazon Ordered by US Court to Process Refunds for Children’s In-App Purchases

A federal judge on Thursday directed Amazon.com Inc to set up a year-long process to reimburse parents whose children made in-app purchases without permission, but rejected a US regulator’s request for a $26.5 million lump-sum payout. US District Judge John Coughenour, in Amazon’s hometown of Seattle, issued his order more than six months after finding the online retailer liable, in ... Read More »

YouTube testing In-App Messaging carrier to talk about, percentage videos

Video streaming carrier YouTube is testing a messaging feature to enable its customers to speak and percentage hyperlinks natively. this selection goals to allow users proportion YouTube films with friends without leaving the app, and in the end spend greater time surfing. This in-app chat carrier is currently being rolled out best to a small group of humans with no ... Read More »