Tag Archives: Industry

The Advertising Industry Must Act Now To Help Combat The Coronavirus

During this very challenging time, where is the coordinated leadership from the advertising industry? The advertising experts know how to effectively capture our attention, and communicate a convincing message? Jonathan Bernstein of Bloomberg Opinion points out that although there have been “… some quality PSAs already” we could use a “… more systematic effort….” We hear from the basketball star Steph Curry ... Read More »

[Jobs Roundup] Enter the VC industry with these investment analyst job openings

The Venture Capital industry in India is on the surge, now more than ever, thanks to Indian startups finding their niche and subsequently their corresponding addressable markets. While VC firms might fall under the radar of the so-called FOMO (fear of missing out), heavy dependence falls upon the investment analysts or associates who carry out the due-diligence, sourcing of deals, ... Read More »

Can The Advertising Industry Stop Perpetuating Harmful Gender Stereotypes?

During the Advertising Week in New York this week, how advertisers respond to gender stereotyping will likely be a topic of discussion. Under the UK’s new gender stereotyping rules that went into force in June, the first advertisements featuring “harmful gender stereotypes” were officially banned last month. What defines ‘harmful gender stereotypes’ and who can decide? Advertisements are now being banned on ... Read More »

Production Cuts, Job Losses on the Cards for Slowing Auto Industry

After denting the auto sector’s profitability, the consumption slowdown along with the upcoming shift to BS-VI standards will further decelerate production, leading to eventual job losses. Industry insiders point out that slowdown, which is a culmination of high GST tax rates, farm distress, stagnant wages, and liquidity constraints, has led to the month-on-month sales de-growth. Besides, inventory pile-up at the ... Read More »

Tech startups can play a critical role in retail and CPG industry

We are in the middle of an unprecedented disruption where technology and digital transformation are completely revolutionising the industries. While automation is changing the way businesses operate, business growth is being impacted by digitisation. The hype cycles for emerging technologies is shortening. As a result, new technologies are now making large-scale market impact very quickly and moving to maturity within ... Read More »

Nip and tuck: Asia may overtake Europe in cosmetic industry spending for first time in 2018

In the never-ending quest for youthful, magazine cover looks, 8.6 billion euros ($10.7 billion) were spent last year on materials and chemicals used in cosmetic procedures worldwide, the IMCAS industry body said on Thursday. This meant plastic surgeons and beauty practitioners spent about the equivalent of Costa Rica’s total annual exports on the tools of their trade. The data revealed ... Read More »

Sexual harassment ‘is a systemic cultural problem in the advertising industry’

The allegations of sexual harassment surrounding Harvey Weinstein have had an impact beyond the movie industry: Women in ad agencies are now telling their own stories of inappropriate behavior in the workplace with one senior executive urging them to step forward. Last week, entrepreneur and former ad industry head Cindy Gallop wrote a Facebook post. In it, she called for women ... Read More »

How the fake-jobs industry scams Indians

Like many college students, Deepika Chadha was looking to make a little money and get some work experience this summer. In the future, she’d like to be a graphic designer. For the moment, Chadha thought, a call centre job would do. She expected to earn Rs 15,000 a month while positioning herself to get a real job, rather than an ... Read More »

How Adwoa Aboah is shaking up the fashion industry

Adwoa Aboah preparing for the Burberry September 2017 collection show in Clerkenwell on Saturday. Photograph: Jonathan Baron/Burberry Adwoa Aboah is both the poster girl for modern fashion and one of its most vocal critics. The 25-year-old model, who walked the Burberry catwalk on Saturday and Donatella Versace’s Versus show on Sunday, leads discussions around issues from imagery of black women in the media ... Read More »

Festive weekends bolster cinema advertising industry

Akshay Kumar and Bhumi Pednekar in a still from ‘Toilet: Ek Prem Katha’. New Delhi: For Akshay Kumar’s satirical comedy Toilet: Ek Prem Katha, an Independence Day holiday weekend release, digital cinema distribution network UFO Moviez reported a 70% increase in advertiser interest compared to a regular Friday. In April, director S.S. Rajamouli’s war epic Baahubali 2: The Conclusion had proven disproportionately large for ... Read More »