Tag Archives: Into

How MarTech can turn festive marketing into profits for any brand

With great diversity comes a great number of festivals. Festivals in India are like hotspots of emotion and celebration laid out throughout the year. And it’s important for marketers to leverage these emotions – in one way or another – to make their products/services a part of these celebrations. Sounds like a good idea, right? Unfortunately, every marketer out there ... Read More »

[Jobs Roundup] Get into management consulting with these job openings

With new business ideas cropping up, there is an ever-growing need for management consulting, which helps companies on their strategies, work structure, and practices. Companies are always looking for such external expert suggestions for resolving their internal issues. Management consulting involves establishing a revised strategy for improvement and recommending an action plan. Their analysing skills help in finding the loopholes ... Read More »

Amazon is turning advertising into its next huge business — here’s how

If you were browsing Amazon in search of deals for Prime Day, you undoubtedly came across a lot of ads. That’s because Amazon has a trove of information about buying habits that makes it a valuable place for advertisers. Think about it: Amazon knows the last time you bought toothpaste on the site and which brand you typically like to buy. Advertisers ... Read More »

Project OAR’s bid to standardize addressable TV advertising moves into phase two

This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe. Three months after Project OAR, a TV advertising industry group effort to open up addressable TV advertising, was announced, the consortium has a working prototype and more members, including official support from advertising agencies. Now comes ... Read More »

How Sony’s ‘Spider-Man: Into the SpiderVerse’ uses AR to put a new spin on a beloved superhero

Sony Pictures Miles Morales leaps from a building in ‘Spider-Man: Into the Spider-Verse’ There’s a new Spider-Man on the block, and his concept of high technology doesn’t involve an automated costume. In the age of the blockbuster movie, it’s a given that extravagant special effects are a big part of driving the narrative. With its wildly successful “Avengers” franchise, Marvel ... Read More »

WHERE ‘SOLO’ FITS INTO THE OVERALL ‘STAR WARS’ TIMELINE

The Star Wars saga famously takes place “a long time ago,” but trying to pinpoint where each movie fits into the overall timeline can be as difficult as making the Kessel Run in less than 12 parsecs. While we’ve known since its inception that Solo, the new anthology film depicting the exploits of a young Han Solo, takes place sometime before the original trilogy, the Ron ... Read More »

How Digital Gaming In India Is Growing Up Into A Billion-Dollar Market

Participants at the 2018 DreamHack video gaming festival in Leipzig, Germany. India is one of the top five countries for mobile gaming in the world, and online gamers base in the country is estimated to become 310 million by 2021. (Photo credit by Getty Images) The Indian digital gaming industry is growing rapidly, with behemoths like Alibaba backed-Paytm, Tencent, Youzu and Nazara investing in ... Read More »

Google Expands Further Into China, Opens Shenzhen Office

HIGHLIGHTS Shenzhen is already home to Tencent, Huawei, and ZTE We have many important clients in the city, Google said It had announced opening its AI China Center in Beijing recently After opening a research lab focused on artificial intelligence (AI) in China – its first such centre in Asia – Google is said to have opened another office in the country. According to ... Read More »

Snapchat Plans Move Into Scripted Content by the End of the Year

HIGHLIGHTS Snapchat is likely to move into scripted content through its shows Snapchat is relying on its partners to finance video content Snap and Time Warner announced to produce shows in June Photo-sharing platform Snapchat is likely to move into scripted content through its shows by the end of year. A report in the Variety on Wednesday quoted Snapchat’s head of content ... Read More »

Fashion fan reveals how she lost 7 stone to fit into her dream dress by giving up junk food

FASHION fan Jenna Hurst always looked like she was enjoying her shopping trips with friends – until she got to the changing room. At size 22 and weighing 17st 7lb, she would head into the privacy of the cubicle with an armful of outfits then just pretend to try them on. JOHN ARON/HOTSPOT MEDIA   Jenna with the dream dress ... Read More »