Tag Archives: is

RIP: Google+ is officially dead as Google pulls the plug on consumer accounts

It’s official. About eight years after it’s debut, Google has officially pulled the plug on its social network, Google+. We’ve known for quite some time that today would mark the end of Google+, and mid-day on April 2nd, the company pulled the plug on the network’s consumer version. If you head over to plus.google.com right now, you’ll no longer be greeted with ... Read More »

Here’s why the demand for diversity is driving digital marketing success

American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation and shows the American public as it is: A huge and varied spectrum of races, bodies, genders and socioeconomic classes. It’s understandable that some companies are struggling with these new standards – after all, things ... Read More »

Amazon is turning advertising into its next huge business — here’s how

If you were browsing Amazon in search of deals for Prime Day, you undoubtedly came across a lot of ads. That’s because Amazon has a trove of information about buying habits that makes it a valuable place for advertisers. Think about it: Amazon knows the last time you bought toothpaste on the site and which brand you typically like to buy. Advertisers ... Read More »

$11 million: What Google is paying to settle job seekers’ age-bias claims

Google agreed to pay $11 million to end a lawsuit accusing the internet giant of discriminating against older job applicants, a deal that amounts to an average payout of more than $35,000 for 227 people who joined the class action. The settlement also calls for the Alphabet Inc. unit to train employees and managers about age bias, to create a committee ... Read More »

Channelising social chatter: What is the potential of social media listening and analytics?

Social media listening is beyond customer service; it is direct feedback on the brand, product and customer satisfaction. By Raman Mittal Every brand has a customer base on social media, which means there will always be conversations around the brand. And if brands don’t measure these conversations, they are missing out on a big chunk of insights that could be ... Read More »

Trump’s Job Growth Is The Lowest Since He Took Office

The U.S. Department of Labor announced May’s employment report and it was not pretty. Expectations had been running for job growth in the 175,000 to 180,000 range. The reported number for May was 75,000 but combined with downward revisions for March (down 36,000) and April (down 39,000) the net change was 0. The underlying economy is weaker than perceived when you look at ... Read More »

How Fintech Is Changing The Small Business Game

Artificial intelligence, machine learning, and big data will transform financial services and small-business lending long before they impact driverless cars, predicts Harvard Business School Senior Fellow Karen G. Mills. “As we speak, large banks and fintech providers are working on solutions that will dramatically change the options for small businesses.” Her new book, Fintech, Small Business, & the American Dream: How Technology ... Read More »

THE GOLDEN AGE OF YOUTUBE IS OVER

Danny Philippou is mad. He’s practically standing on top of his chair as his twin brother and fellow YouTube creator Michael stares on in amusement. Logan Paul, perhaps YouTube’s most notorious character, laughs on the other side of the desk that they’re all sitting around for an episode of his popular podcast Impaulsive. Anyone who’s watched the Philippous’ channel, RackaRacka, won’t be surprised by Danny’s ... Read More »

Is the Startup Mentality Just for Startups?

Silicon Valley, America’s hotbed of technology and entrepreneurship, is widely regarded as the birthplace of the startup culture that has permeated across geographies and built some of the world’s most successful companies. The culture of innovation and ingenuity continues to thrive worldwide as a rising number of startup founders are busy chasing the next big idea and building their dream ... Read More »

Best Buy Is Still In Business — And Thriving

Electronics retailer Best Buy is still in business, standing up to Amazon, and thriving. For the fourth quarter of 2018, the company reported $42.1 billion in revenue,  $2.72 in non-GAAP earnings per share, and an 11% dividend increase. That’s certainly a big turnaround from almost a decade ago when Best Buy was under pressure from online giant Amazon, fighting for its survival. Wall Street took ... Read More »