Tag Archives: is

El Salvador President says Dollar is dead, Bitcoin is future

El Salvador President Nayib Bukele has yet again made his love for Bitcoin public. In a tweet, Bukele boldly announced that the days of fiat money may soon be over and that Bitcoin is the “real revolution” the world is seeing at present. Bukele also mentioned that El Salvador is spearheading this Bitcoin era. Taking to Twitter, the El Salvador ... Read More »

Why Is Marketing Strategy And Messaging Critical To Lead Generation?

I’ve been writing a lot lately about the importance of marketing strategies, marketing messaging, differentiation, stories and what you’re saying about your business. Most people think this is a lot less important than the tactics associated with the distribution of these messages. I’m not sure I agree. As my business partner likes to say, “If you don’t have anything interesting to ... Read More »

Is Mountaineering a Profession or a Hobby

Is Mountaineering a Profession or a Hobby? It can be either. If you get paid for it, then it’s a profession. If you want to make it a profession, consider the various aspects of it that are potential revenue streams, such as: guiding others, assisting others with planning, getting sufficient reputation for yourself to get sponsorship(s), writing books/travel guides/planning guides/blogs/video ... Read More »

The best Fitbit 2021: Which Fitbit is right for you?

The Fitbit Versa 3 covers all the aspects of a fitness watch, measuring steps, heart rate, distance, calories burned, floors climbed, active minutes, hourly activity, and sleep, with plenty of extra health features (such as SpO2 blood-oxygen readings), plus a built-in GPS for those who outdoor exercise without their phone. It offers on-screen notifications from your phone, silent alarms, cardio fitness ... Read More »

Life insurance is confusing—here’s everything millennials need to know

The last thing you want to think about in your twenties (er, anytime?) is your own death. It’s difficult enough to juggle brunch plans, your love life and your micromanaging boss, let alone plan for what could happen to you decades from now. But life comes at you fast — and suddenly you’re 35, living with your partner and two ... Read More »

Mandeep Singh is India’s youngest digital media manager who is rocking Punjabi cinema

Young men and women are making their mark in the Indian social media sector. With every passing day, social media is becoming a career of choice for millions across the country. However, only those can sustain in this field who are hard working and passionate about it. One such charismatic young man is Sirsa-based Mandeep Singh. This 23-year-old influencer started ... Read More »

Advertising during the coronavirus crisis is not finger lickin’ good

As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. How often did you actively think about when or where you last touched your own face? Had you ever washed your hands for the full 20 seconds? When was the last time every grocery and corner store in your area was long sold out ... Read More »

How in-app advertising is being leveraged to attract consumer attention

Everything the consumer does today is simply a tap and a swipe away on their smartphones. There is an app for everything and they are an integral part of a consumer’s daily routine. It is no longer just an urban phenomenon, according to GroupM and MMA’s ‘Mobile Marketing Ecosystem Report 2020’ in both rural and urban India, 99% of users ... Read More »

Remember: Digital Marketing Is A Long Game

Pivoting from the world of software engineering to where I am now, running a digital marketing agency, was quite a transition. But after being in this industry for more than 12 years now, I still remember something a mentor told me that has affected how I approach business to this day. It was a story about how when they first ... Read More »

5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever

The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters of the 20th century, including agency king David Ogilvy and legendary copywriter Gary Halbert, and its message has only become more relevant in the digital age. While controversy still brews over whether our attention spans have actually shortened, the opportunities to ... Read More »