Tag Archives: Learned

Two Important Lessons Learned From Spending $70 Million On Marketing

I spend about $100,000 every week marketing my company to businesses nationwide. Spending that much per week on marketing may strike many business owners as excessive. And for some businesses, it is. Obviously, I wasn’t spending $100,000 on marketing when I first started out in 1998. I didn’t have much working capital back then (just a $5,000 credit card, if ... Read More »