Tag Archives: Line’s

YouTube stars are blurring the lines between content and ads

Beyonce, Justin Bieber, Kim Kardashian and Kendall Jennerare just some of the celebrities under the microscope for using social media to shamelessly plug sponsored products. Advertising without proper disclosures has become a growing problem with influencers that have thousands or millions of followers on Facebook, Instagram and Twitter. And it’s happening on YouTube as well, where it’s often hard to tell whether videos from ... Read More »

Brands are wrong to force marketers to be ‘whole-brained’, says Direct Line’s marketing boss

Marketing is continually challenged to be more data-driven and analytical while still being creative, but that doesn’t mean individuals need to take on the burden of both parts of the equation, says Mark Evans, marketing director at Direct Line Group. While he agrees marketing as a discipline must incorporate people with both left- and right-brained skills, to demand both of ... Read More »