Tag Archives: marketing

Marketing platforms with proprietary UIs are a waste of resources

Every business is different. It has its own profit models, objectives and problems. Therefore, it should also have a way of reporting business results that are tailored to its needs. Today, there is a plethora of options that offer just that. Datorama, Google Data Studio, and Microsoft’s Power BI are just a few of the increasingly sophisticated data visualization tools that offer near-infinite customizability. ... Read More »

No headwinds for marketing to women

Shelley Lazarus, when she became chief executive of Ogilvy in 1997, said during an interview to The New York Times, “I don’t underestimate the fact that it made me very visible, that I added value (in the client meetings) because I had the right hormones going through my blood as the people we were selling to. I could say, ‘As ... Read More »

Theory vs. Reality: How to Solve Your Marketing Strategy Problems

English poet Robert Burns once said, “The best-laid plans of mice and men often go awry.” Nowhere is that saying truer than in marketing. Marketing professionals know that drafting a good strategy for reaching your customers and boosting business can often be an exercise in futility. There are dozens of established marketing strategies, all of which serve a purpose connecting ... Read More »

The dynamic art and science of movie marketing

Before hitting the theatres, movies are placed well in the minds of the audience and are sold effectively. From advertising with different brands, on-ground activities such as organising events, partnering with television shows, or collaborating with influencers and content creators, film marketers don’t leave a single chance to reach out to the audience. With a substantial rise in the number ... Read More »

Creating a winning mobile app marketing strategy in 2019

Mobile is the preferred first-screen of the present day customers.  But is your brand positioned to leverage mobile marketing to build longer, more valuable relationships with users in 2019? The Localytics data team has released its annual App Marketing Guide, revealing the four biggest mobile app marketing insights from 2018, which should help brands plan mobile marketing strategies this year. ... Read More »

Boston Workshop Focuses on Marketing Science

Marketing has gotten much more complicated since the introduction of digital technology. The same tech has also opened huge opportunities for small businesses. This ecosystem is customer-centric, whether it is B2C or B2B, which is why the Applied Marketing Science (AMS) training workshop is worth taking a look at. Titled “Listening to the Voice of the Customer,” the two-day workshop ... Read More »

3 Major Marketing Trends to Look Out for in 2019

This year has been prophesied by many to be the best year yet for the internet and digital marketing. However, if we consider the trends, every year has been increasingly better than the other for the last few years, so these are more statements of the obvious than prophecies. Over the last two years, we have seen some subtle shifts in customer reaction ... Read More »

This New Marketing Skill Is Not What You Think

egShutterstock People are a company’s greatest asset. It’s not the structure, processes, or departments – it’s the human beings. Individuals who walk in the door and ride up the elevators each day represent a distinct competitive advantage. Businesses operate at a deficit without great talent. Although most agree that having the right talent is everything, some businesses underinvest in talent development (particularly when it comes ... Read More »

How Businesses Can Use Mobile Marketing to Their Advantage (Infographic)

The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones. Today’s marketing initiatives go far beyond print ads and desktop computers, and it’s more important than ever to have a mobile marketing campaign in place for your business. If you’re feeling stuck, there’s no need to worry. With a ... Read More »

Using AI To Close The Skills Gap In Marketing

Shutterstock With customer needs growing, marketers are expected to deliver excellence across dozens of services, but this just isn’t possible for any singular human or even most teams. Between social media, analytics, data science, search engine optimization and other increasingly digital skill sets, modern marketers must wear more hats than any one head can balance. The industry now needs more ... Read More »