Tag Archives: of Media Spending by 2020

Mobile Ads to Account for 15-20 Percent of Media Spending by 2020: Deloitte

Mobile advertising spends are expected to account for 15 to 20 percent of the overall media expenditure by 2020, fuelled by growth in mobile commerce, according to a study. Currently the share of mobile advertising spends is 2 to 4 percent of the total media expenditure. The Deloitte India Technology, Media & Entertainment and Telecom (TMT) report also highlights that ... Read More »