Tag Archives: One

One size fits all marketing v/s custom made: Beyond stereotypes of segments and digging deep

What is the most effective way for a brand to reach its consumer? And what defines how they build not just effectiveness but rather do so with authenticity in the consumer’s life? This is the number one question in the marketers’ mind set. And there was a time this was done in a simpler and wider form through just print ... Read More »

The One Thing You Should Consider Before Accepting A Job

The truth is, you could be great at your job, but if you don’t like or fit into your company culture, you will not be be happy or last a long time there. Company culture is essentially the personality of the company, as defined by the owners and reinforced by the people who work there. It encompasses the mission, work style, office ... Read More »

Maintain disciplined asset allocation, don’t put all eggs in one basket: Kotak’s Nilesh Shah

Nilesh Shah, Managing Director of Kotak Mahindra AMC, spoke to CNBC-TV18 about how to allocate assets for a regular, long-term and disciplined investment. “No matter what the market condition is, rule of making money continues to remain the same — be a regular investor, keep on putting incrementally some money into various asset classes. Second, be a long-term investor because ... Read More »

Final Fantasy XV Pocket Edition Coming to Nintendo Switch Soon, Out Now for PS4 and Xbox One

HIGHLIGHTS The game has a 40 percent off launch discount The Nintendo Switch release date is yet to be revealed This could open the doors to Final Fantasy XV on the Nintendo Switch Final Fantasy XV Pocket Edition is a demake of Final Fantasy XV for Android and iOS that released in February of this year. Now it’s making its way to all ... Read More »

30 Years Ago, Women Entrepreneurs Couldn’t Do This One Simple Thing

The other day, I read an article that blew me away. Writing in Forbes, entrepreneur Deborah Sweeney reminds us that until 1988, women entrepreneurs could not get business loans without a male relative as a cosigner. It didn’t matter if the male relative was even involved in the business, or if he was under 18; he was essential to experienced businesswomen getting the ... Read More »

Xiaomi Mi A2 vs Nokia 7 Plus: Which One Offers the Best Bang for Your Buck?

Xiaomi Mi A2 and Nokia 7 Plus are both part of the Android One programme HIGHLIGHTS The Nokia 7 Plus and the Xiaomi Mi A2 have identical hardware Both smartphones are a part of the Android One programme The Xiaomi Mi A2 is Rs. 9000 cheaper than the Nokia 7 Plus Until some time ago, if you wanted to experience ... Read More »

Xbox One Update Brings Discord Integration, 120Hz Refresh Rate Support

HIGHLIGHTS Discord integration begins in the Discord app 120Hz refresh rate supported at 1080p/1440p Can trim clips from the Guide overlay Microsoft rolled out the May update for Xbox One on Thursday, which brings an integration with Discord, allowing you to link your Xbox Live ID with your Discord account. The update also brings support for 120Hz display refresh rate, the ability ... Read More »

Here’s one more incentive to lose weight. It can help you counter sleep disorders

As if losing weight could be any more of an incentive in itself for obese or overweight people, recent studies have revealed a link between shedding those extra layers of cellulose and sleep apnoea, a sleep related problem. According to a research by the Flinders University Adelaide’s Institute for Sleep Health, by making a few alterations to one’s overall dietary ... Read More »

Fortnite Battle Royale Xbox One, PC, and Mobile Crossplay Announced

HIGHLIGHTS Xbox One, PC, iOS and Android Fortnite players can soon play together PS4 and Xbox One players cannot PS4 and Xbox One cross-play may be more complicated than imagined Fornite Battle Royale developer Epic will support cross-platform play between Xbox One, PC, iOS and Android. The news was revealed during Microsoft’s debut Inside Xbox broadcast on Saturday, March 10. ... Read More »

Developers ‘Have the Choice’ to Allow Xbox One Keyboard and Mouse Support: Microsoft

HIGHLIGHTS Microsoft leave it up to developers to allow keyboard and mouse support It cites user accessibility and developer empowerment for this stance Some users feel that keyboard and mouse use in Xbox One games is cheating While native Xbox One keyboard and mouse support is yet to be revealed, that hasn’t stopped some from using third-party adapters to allow for keyboard and mouse ... Read More »