Tag Archives: Primetime

CBS Sees Primetime, Late-Night Advertising Gains From Upfront (EXCLUSIVE)

Despite an array of new video options, Madison Avenue is still placing big bets on one of its standbys. CBS expects the volume of advance advertising commitments placed against its next primetime schedule to rise 5% to 6%, according to a person familiar with the matter, and advance commitments placed against its late-night programming to increase 20% in the industry’s annual ... Read More »