Tag Archives: Ramp

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’. The new version of Smartology’s SmartMatch uses semantic profiling to place each item of an advertiser’s branded content with relevant editorial articles on the same or closely-related topics. The creative served, in real-time, will be the ... Read More »

Kareena Kapoor Likes Arjun’s Confidence on Ramp

Arjun and Kareena Kapoor photographed during the Lakme Fashion Week. “Since this was the first time I saw him (Arjun Kapoor) walking the ramp, I think he did the catwalk quite well. He was quite confident and that’s what I liked,” said Kareena Kapoor. Arjun turned showstopper for Manish Malhotra at the ongoing Lakme Fashion Week in Mumbai. Kareena and ... Read More »