Tag Archives: Science

The dynamic art and science of movie marketing

Before hitting the theatres, movies are placed well in the minds of the audience and are sold effectively. From advertising with different brands, on-ground activities such as organising events, partnering with television shows, or collaborating with influencers and content creators, film marketers don’t leave a single chance to reach out to the audience. With a substantial rise in the number ... Read More »

Boston Workshop Focuses on Marketing Science

Marketing has gotten much more complicated since the introduction of digital technology. The same tech has also opened huge opportunities for small businesses. This ecosystem is customer-centric, whether it is B2C or B2B, which is why the Applied Marketing Science (AMS) training workshop is worth taking a look at. Titled “Listening to the Voice of the Customer,” the two-day workshop ... Read More »

Why we can’t give up on the ‘science’ of advertising

Advertising has, historically, employed few scientists, but in spite of this it has also been an industry that has often used theories and ideas that have the appearance of science as part of its armoury of tools to impress clients and sell more ads. Today, every planner worth their salary is expected to have a point of view on Byron ... Read More »

Obama’s $4 Billion Computer Science for All Program to Include Gaming

US President Barack Obama unveiled a $4 billion (Rs. 27,182 crores) plan to revamp the country’s education system, called the Computer Science for All initiative. Through this, $4 billion would be given to states, and an additional $100 million to school districts, with the aim to create or improve computer science learning programs in the nation. And it will feature ... Read More »