Tag Archives: Sight

Are Advertisers Losing Sight Of The Customer In The Digital Era?

Steve Harrison is a legendary copywriter, creative director, and author who has seen the advertising world go through peaks, troughs, and total reconstruction. We spoke to him about leading teams through upturns and downturns, about exploitation and fast turnover during the digital uprising, and about his love for simple, problem-solving advertising that puts the customer first. Hough: Throughout your career, ... Read More »

Qualcomm’s Clear Sight Tech Is Designed to ‘Mimic Attributes of the Human Eye’

Dual-camera setups for smartphones aren’t new, with HTC back in 2014 launching the One M8 with dual-camera setup at the rear. The dual-camera setup has been lately seen on a lot of smartphones including the LG G5, Huawei P9, and more recently the iPhone 7 Plus. In an attempt to tap the trend, chipmaker Qualcomm has introduced its new Clear ... Read More »