I spend about $100,000 every week marketing my company to businesses nationwide. Spending that much per week on marketing may strike many business owners as excessive. And for some businesses, it is. Obviously, I wasn’t spending $100,000 on marketing when I first started out in 1998. I didn’t have much working capital back then (just a $5,000 credit card, if ... Read More »
E-marketer.com reports that digital advertising has grown to account for over half of all advertising expenditures, while spending on traditional media as a whole has declined. Television has remained essentially flat since 2014 but still accounts for $70 billion, or just over 30% of total advertising spending. As this trend is expected to continue over the next few years, traditional television’s share ... Read More »
In the never-ending quest for youthful, magazine cover looks, 8.6 billion euros ($10.7 billion) were spent last year on materials and chemicals used in cosmetic procedures worldwide, the IMCAS industry body said on Thursday. This meant plastic surgeons and beauty practitioners spent about the equivalent of Costa Rica’s total annual exports on the tools of their trade. The data revealed ... Read More »
Traffic lights don’t just work for drivers, some bank customers obey them on their smartphones too. New York: Traffic lights don’t just work for drivers, some bank customers obey them on their smartphones too. A transaction-tracking app using red, yellow and green messages to warn account holders when they are paying out more or less than usual has resulted in ... Read More »
Photo Credit: Buzzfeed Apart from this year’s iPhone 7 and iPhone 7 Plus, all the previous generation iPhones were not officially water resistant. However, in an interesting turn of events, a 2010-released iPhone 4 reportedly managed to survive underwater for about a year and even turned on after being dried. iPhone 4 owner Michael Guntrum went ice fishing in March ... Read More »
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