Tag Archives: Sponsored

Amazon Launches Sponsored Display Advertising

On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to Amazon’s announcement, “With this launch, advertisers are able to access Product Display Ads audience and product targeting features within Sponsored Display. All Product Display Ads campaigns are now part of Sponsored Display without any additional action required.” The new ... Read More »

Pokemon Go to Feature Advertising Above and Beyond Sponsored Locations

Pokemon Go may not have rolled out the world over but that hasn’t stopped developer Niantic from pursuing advertising opportunities for the game. While McDonald’s will eventually feature as a sponsored location if the presence of its logo in an APK dump of the game is to be believed, it appears that Niantic will go beyond that. According to one ... Read More »