Tag Archives: Stave

Will Addressable Advertising Stave Off A Decline In Television Ad Spending?

E-marketer.com reports that digital advertising has grown to account for over half of all advertising expenditures, while spending on traditional media as a whole has declined. Television has remained essentially flat since 2014 but still accounts for $70 billion, or just over 30% of total advertising spending. As this trend is expected to continue over the next few years, traditional television’s share ... Read More »