Tag Archives: Stereotypes?

One size fits all marketing v/s custom made: Beyond stereotypes of segments and digging deep

What is the most effective way for a brand to reach its consumer? And what defines how they build not just effectiveness but rather do so with authenticity in the consumer’s life? This is the number one question in the marketers’ mind set. And there was a time this was done in a simpler and wider form through just print ... Read More »

Can The Advertising Industry Stop Perpetuating Harmful Gender Stereotypes?

During the Advertising Week in New York this week, how advertisers respond to gender stereotyping will likely be a topic of discussion. Under the UK’s new gender stereotyping rules that went into force in June, the first advertisements featuring “harmful gender stereotypes” were officially banned last month. What defines ‘harmful gender stereotypes’ and who can decide? Advertisements are now being banned on ... Read More »