While marketing in today’s digital world provides many more options for businesses, it also makes it more difficult to know where and how to spend your marketing dollars. And when startups are competing with larger companies who have extensive marketing budgets, it can be especially intimidating to figure out how to win over consumers. Let’s take a look at how ... Read More »
Eventually, you would want your small business to grow into a big business, right? Many start-ups and small businesses get intimidated in a competitive marketplace. There are many big-business growth strategies that might work for you. While not every strategy will work for a small business, there are some strategies that small businesses can use: Market segmentation: If you are starting ... Read More »
YOUR QUADS SCREAM as you power uphill during a Tough Mudder. Your traps quiver in the last minute of today’s AMRAP. You deadlift to the point of passing out. And, let’s face it: If you’re not at least mildly uncomfortable during your workout, well, why’d you bother showing up? Pain is impossible to ignore—as soon as we feel something hurt we’re wired ... Read More »
Customers are demanding more personalized experiences. More than 53 percent of consumers want a fully personalized experience online, in part because they’ve been willing to part with so much data. Through cookies, app tracking, surveys, and other means of data collection, businesses have more information on their customers than ever before. And thanks to new technologies, it’s possible to deliver ... Read More »
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