Tag Archives: Strategy’

The survival strategy for startups

The toll the Covid-19 pandemic has taken on the economy is still something experts and economists are unable to fully quantify. As the prolonged lockdown makes way for Unlock 1.0, it is becoming clear that several sectors will continue to struggle as the economy attempts to slowly crawl back to some semblance of normalcy. The much-celebrated Indian startups ecosystem has ... Read More »

5 Ways Brands Can Reinvent Their Digital Marketing Strategy

We are all doing our best to cope under the current circumstances, and I believe that within adversity lies an opportunity to change, evolve and adapt. Whether you’re an individual, entrepreneur or brand, the need of the hour is to reassess, rethink and reinvent your approach. While influencers, billionaires and corporations are joining hands to aid those in need, brands need to sustain business activities ... Read More »

Once You’ve Exhausted Your Job Search, It’s Time For The Scorched-Earth Strategy

If you have been out of work for a long period of time or just can’t seem to catch a break, I’d like to offer a scorched-earth, take-no-prisoners strategy to get a job. With all of the headlines boasting about full employment, we’re led to believe that everything is fantastic in the job market. Lately, I’ve been speaking to a ... Read More »

Theory vs. Reality: How to Solve Your Marketing Strategy Problems

English poet Robert Burns once said, “The best-laid plans of mice and men often go awry.” Nowhere is that saying truer than in marketing. Marketing professionals know that drafting a good strategy for reaching your customers and boosting business can often be an exercise in futility. There are dozens of established marketing strategies, all of which serve a purpose connecting ... Read More »

Growing a Multi-Million Dollar Business with a DIY Social Strategy

One of the biggest complaints about social media marketing and advertising is lackluster ROI, or at least difficulty in accurately measuring or attributing social ROI.  While intelligently architected multi-channel digital campaigns have gotten much better at uncovering and reporting value and clear return – it often requires expert knowledge in multiple specialty areas such as design, search, re-targeting display, and ... Read More »

Creating a winning mobile app marketing strategy in 2019

Mobile is the preferred first-screen of the present day customers.  But is your brand positioned to leverage mobile marketing to build longer, more valuable relationships with users in 2019? The Localytics data team has released its annual App Marketing Guide, revealing the four biggest mobile app marketing insights from 2018, which should help brands plan mobile marketing strategies this year. ... Read More »

Samsung to Chase Big M&A Deals on Three Fronts, Says Strategy Chief

Samsung Electronics’ $8 billion purchase of automotive and audio electronics company Harman has given the technology conglomerate confidence to chase more big deals, its strategy chief said on Friday. Young Sohn, the South Korean company’s Silicon Valley-based president and chief strategy officer, said he was keen for world’s top maker of memory chips, smartphones and televisions to expand in automotive markets, digital health ... Read More »

Flipkart, Amazon digital marketing strategy paying off: RedSeer study

At least 70% of respondents got to know of Flipkart, Amazon sale events through low-cost digital channels such as social media, says RedSeer study. Photo: Aniruddha Chowdhury/Mint Bengaluru: The shift towards digital marketing from traditional advertising by online retailers Flipkart and Amazon is working out well as awareness of this year’s sale events—The Big Billion Days and Great Indian Festival—has increased ... Read More »

The Only Marketing Strategy You Need

Marketing and promoting your business should be an ongoing process. A good marketing strategy is the scaffold that allows your business to grow because marketing should be an ongoing process. It can be easy to become confused or lost. Gain control with this guide to what a fantastic marketing strategy should be. Imagine several helium filled balloons, all bobbing about ... Read More »

Apple Passes Samsung to Become Biggest Smartphone Maker in Q4 2016: Strategy Analytics

After seeing a slump in sales figures for quite a while, Apple finally regained its top spot in smartphone sales in the last months of 2016. Samsung had maintained the top spot for most of the past five years, but Apple has now taken the South Korean company’s crown by garnering the highest global smartphone sales figures in the fourth ... Read More »