Tag Archives: Study

UK broadcasters face advertising tipping point, new study finds

The Netflix logo on a television screen. Photograph: Mike Blake/Reuters Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be cost-effective for advertisers. A report has forecast an “inflection point” for UK TV where the decline in viewing that is already well established among ... Read More »

Antidepressants can help delay ageing of brain cells, says this study

Administering commonly used antidepressant fluoxetine to mice helped restore youthful flexibility to their ageing brain cells, showed a study. The study provides fresh evidence that the decline in the capacity of brain cells to change, called “plasticity,” rather than a decline in total cell numbers may underlie some of the sensory and cognitive declines associated with normal brain ageing. Scientists ... Read More »

Men check things repeatedly, women hoard, finds study on OCD

Men are likely to repeatedly check if a door is closed or not; women are likely to hoard things: Empty jars or things they don’t necessarily need. Obsessive compulsive disorder (OCD), a very common mental ailment, can affect men and women differently, a study conducted across north India has revealed. Characterised by repetitive behaviour such as hand washing, checking on ... Read More »

Do You Schedule Your Free Time? Don’t! Study Suggests It Could Make You Unhappy

Your social calendar might be sucking the joy out of activities that are supposed to be fun or relaxing, according to an upcoming paper co-written by a professor who studies time management. The paper argues that when a leisure activity is planned rather than spontaneous, we enjoy it less. That’s because we tend to mentally lump all our scheduled activities ... Read More »

How to control diabetes, study says this magic pill could help reverse the condition

Scientists have developed a less invasive and effective treatment for reversing type 2 diabetes, one that can offer the same benefits as surgery. In a study published in the journal Nature Materials, researchers administered an oral agent in rats to deliver a substance that could temporarily coat the intestine to prevent nutrient contact with the lining in the proximal bowel and ... Read More »

Vaping could increase lung, bladder cancers and heart disease risk: Study

Vaping may raise the risk of cancer because it leads to DNA damage, even though it contains fewer carcinogens than tobacco smoke, a US study has found. The report in the Proceedings of the National Academy of Sciences did not compare the cancer-causing potential of traditional cigarettes to e-cigarettes. However, in studies on lab mice, those exposed to e-cigarette smoke ... Read More »

Drinking tea every day could be linked to a lower risk of glaucoma, study shows

Scientific research has previously shown tea to have a whole host of health benefits – from boosting gut health to improving brain function – and now a new study suggests that it may benefit eyesight. US researchers have found that regularly drinking a hot cup of tea could substantially reduce a person’s likelihood of developing glaucoma – a fairly common eye condition that can result in ... Read More »

Ibuprofen overuse could cause men’s testicles to shrink, according to study

It’s tempting to reach for painkillers when you’ve got a pounding headache, but new research suggests that overusing ibuprofen could be affecting men’s fertility… By causing their testicles to shrink. The small study, made up of just 31 male participants aged 18 to 35 years old, showed that taking ibuprofen increased the risk of compensated hypogonadism– a hormone imbalance whereby an individual has higher ... Read More »

Can supplements of calcium, vitamin D help prevent fractures? This study says no

Supplements containing calcium, vitamin D or both may not protect older adults against hip fracture and other bone breaks, a study claims. Practice guidelines recommend calcium and vitamin D supplements for older people to prevent fractures in those with osteoporosis, according to the study published in the Journal of the American Medical Association (JAMA). Previous studies have come to mixed ... Read More »

Microsoft, IIT Kharagpur Partner on Search Algorithm Study

Microsoft said on Monday it is working with professors from the Indian Institute of Technology (IIT)-Kharagpur towards developing a system that can form the basis for a deeper, more meaningful search engine. The new search algorithm could assist users looking for subjective information and trusted opinions, the company said in a statement. Bing is a web search engine owned and operated by Microsoft. ... Read More »