Tag Archives: swells

Digital ad spend in regional media set to grow to $3 billion by 2023 as internet user base swells

Fuelled by a growing base of online users, digital advertising spend in the regional media is set to grow from $300 million in 2018 to $3 billion by 2023, said a report titled ‘Vernacular is NOW, not the future’ by RedSeer Consulting. Facebook and Google currently account for 80 per cent of Indian digital advertising spend. According to the report ... Read More »