Tag Archives: Traditional

Debunking Myths: Don’t Count Out Traditional Advertising Channels; Embrace Them

Shutterstock To digital media marketing proponents, it sounds like a sacrilegious statement, but it’s true — and a significant amount of online media marketing can be a colossal waste of money. The widespread belief that web and social media ads are giving a higher ROI than the “old-fashioned” TV, press, and radio advertising is a costly myth. The myth hinges ... Read More »