Tag Archives: trend

‘Jobs – Reality Check’: Abysmal banking job trend and a bleak future ahead

The jobs trend in the banking sector has remained abysmal under the Prime Minister Narendra Modi-led NDA government. However, even when we consider job growth during the best period of the economy — 2003-04 to 2007-08 — the results are astounding. The job growth during the boom period, when the economy was growing at more than 8 per cent, was ... Read More »

Don’t decorate your food with flowers. Botanist calls out on dangerous food trend

Instagram is full of pretty acai bowls decorated with pretty flowers. You know those picture-perfect smoothie bowls layered with chia seeds, nuts and adorned with flowers. But ever thought if these flowers are even edible? Recently, food writer and botanist James Wong took to Twitter to call out clean-eating bloggers on this dangerous trend. While these flowers look pleasing to ... Read More »

Why Intelligent Disruption in Advertising Will Be the Most Important Trend of 2018

Intelligent disruption will change the way the ad industry functions. Getty Images As we begin another year, is there a phrase or thought that the advertising industry can focus its attention on as we enter 2018? I submit to you two words: intelligent and disruption. According to Merriam-Webster, disrupt is, “to break apart, to throw into disorder, to interrupt the ... Read More »

Griefsploitation: an advertising trend that needs to die

Ads are everywhere. They are on our trains, they are on our planes, they are wrapped around our automobiles. They are in our homes, on our homes, they are even on the homeless. Yes, really; homeless people have been used as media space by marketers thinking outside the box; charmingly, it’s called “bumvertising”. Still, despite the constant creep of commercialism ... Read More »

Sharenting- A trend to be wary of

  These days, an average infant procures a digital footprint even before he/she gets the first tooth. Proud parents begin announcing pregnancy right from day one, by going all mush and verbose about it on social media. Some even post ultrasound images. And then, of course, follows detailed pictorial portrayals of the several stages of the baby’s life. In short, ... Read More »