Tag Archives: Tussle

Will Apple’s FBI Tussle Take a Bite Out of the Brand?

The revelation that the FBI was able to break into a secured iPhone without Apple’s help won’t take a bite out of Apple’s brand reputation, but consumers will be looking for security improvements soon. The Apple brand has already withstood worse. In 2014, hackers posted nude photos of Jennifer Lawrence and other celebrities after guessing their passwords and breaking into ... Read More »