Tag Archives: underground

No alternative: how brands bought out underground music

Timberland hosts rap gigs. Princess Nokia makes films for Maybelline. And Red Bull is the new school of rock. Have brand partnerships destroyed counterculture? Or are they all that’s keeping it alive? Is it possible, in 2017, to sell out? Not so long ago, cosying up to big business was considered the gravest sin an underground artist could commit – ... Read More »