Tag Archives: upending

A media company known for supermarket magazines is upending the digital publishing model

Bauer Xcel Media US wants to be at the forefront of using data and analytics. The US digital offshoot of the German media giant encourages its editors and sales teams to collaborate Bauer editors take into account what content will make the most money from ads when making decisions on what to cover. Editors are supposed to think about what their readers ... Read More »