We are all doing our best to cope under the current circumstances, and I believe that within adversity lies an opportunity to change, evolve and adapt. Whether you’re an individual, entrepreneur or brand, the need of the hour is to reassess, rethink and reinvent your approach. While influencers, billionaires and corporations are joining hands to aid those in need, brands need to sustain business activities ... Read More »
October is National Work and Family Month. October 15 is National Flex Day, which started in 2013 by flexible jobs career site FlexJobs to call attention to the need for flexible work. If you’re interested in working flexibly, you don’t necessarily have to leave your job to get more flexibility in your career. However, if your current job doesn’t lend itself to ... Read More »
For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy. There are a variety of tricks you can use to reach the right customer base and give them an online shopping experience that will not only win you their business ... Read More »
Experts around the world cannot emphasise enough on the need to stay hydrated at all times. Also dubbed as the elixir of life, water controls and manages several critical functions like digestion, transporting nutrients and oxygen to the cells, preventing constipation and maintaining the electrolyte (sodium) balance. The body also eliminates water through urine and sweat, which is why it ... Read More »
Rose is a flower that has wide-ranging uses in cooking as well. From using it to decorate sweets to making gulkand and rose sherbet out of the dried petals, Indians have been using rose flowers in foods and drinks since ages. Rose also finds a lot of use in cosmetics and organic creams and ointments. It has a host of health benefits ... Read More »
Let’s face it. Healthy food isn’t always the most exciting. If you’re like us, you’re dead tired of eating khichdi for dinners and ordering a sad-looking salad every time you go to a restaurant. Surely, there had to be sneaky ways we can include some fruits and vegetables into our meals. Fortunately, Harman Sawhney, brand chef, Hoppipola, Mumbai, agrees. Here’s ... Read More »
HBR STAFF/CHRIS MINERVA/GETTY IMAGES In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. The playbook sounds simple: attract prospects with content relevant ... Read More »
Want to be happy? Heading on a night out with friends or going on holiday should do the trick. But there are many different routes to achieving happiness and some of them are so simple you’ll wonder why you haven’t done them before! We take a look at 10 unexpected, evidence-based ways of injecting more happiness into your life… 1. ... Read More »
Everyone makes resolutions every year but few people only stick to it. So, let’s begin this New Year with a healthy lifestyle. Researches has proven that if you are trying to conceive then it is very important for a woman to maintain a healthy lifestyle and being physically fit is of utmost importance as it helps in regaining stamina and ... Read More »
Video content is in more demand than ever right now, with 43 percent of consumers wanting to see more videos from marketers. Statistics have also shown that focusing on video content has huge benefits for companies, with 52 percent of marketers claiming that video has the best ROI as compared to all other types of content. Related: 5 Low-Cost Ways to Get Started With Video ... Read More »
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