Tag Archives: YouTube

THE GOLDEN AGE OF YOUTUBE IS OVER

Danny Philippou is mad. He’s practically standing on top of his chair as his twin brother and fellow YouTube creator Michael stares on in amusement. Logan Paul, perhaps YouTube’s most notorious character, laughs on the other side of the desk that they’re all sitting around for an episode of his popular podcast Impaulsive. Anyone who’s watched the Philippous’ channel, RackaRacka, won’t be surprised by Danny’s ... Read More »

How YouTube India spurred a thriving content economy cutting across genres, languages, demographics

India’s YouTube stars are rushing against time just days ahead of the YouTube FanFest. The event, which takes the platform’s biggest stars to live stages worldwide, is in India now. YouTubers say FanFest is “a lot of craziness”. So, chasing them down for conversations in the midst of their frenetic schedules was not easy. “Mera abhi tak FanFest ka script likhna ... Read More »

Jack Black Bucks YouTube Conventions, But Can He Outlast Them?

Actor Jack Black addresses the audience during a ceremony awarding him with a star on the Hollywood Walk of Fame, Tuesday, Sept. 18, 2018, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)CHRIS PIZZELLO/INVISION/AP On December 21st 2018, Jack Black decided to give YouTube a holiday gift and announced the start of his gaming channel, Jablinski Games, that would “be bigger than ... Read More »

YouTube drops paywall from some Originals, explores advertising

YouTube drops paywall from some Originals, explores advertising The details are still in the works, but some programs will become ad-supported.   In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ad-supported platform with 2 billion users. Until now, only consumers paying for the subscription-based ... Read More »

YouTube Advertising Crackdown Puts Some Creators Out of Work

YouTube’s crackdown on inappropriate material is inadvertently depriving some creators of as much as 80 percent of their monthly sales, a blow to the very people who helped make the site the most popular place to watch video online. The swift drop in revenue, a side effect of YouTube’s attempt to remove ads from offensive videos, has caused some users ... Read More »

Google Parent Alphabet Reports Strong Results on Mobile Ads, YouTube, Other Bets

Google’s parent company Alphabet on Thursday reported profit in the recently-ended quarter leapt as money poured in from ads delivered to mobile devices and returns improved on “other bets.” Alphabet profit was up 32.4 percent to $6.7 billion (roughly Rs. 43,555 crores) on in the quarter on revenue that increased 24 percent to $27.8 billion (roughly Rs. 1,80,724 crores), up 24 percent from the ... Read More »

Google has reportedly found Russia-linked ads on YouTube, Gmail, and search

Google has found evidence that a Russian government campaign used the company’s platforms to spread propaganda, according to a new report from The Washington Post. The report follows investigations from Facebook and Twitter that uncovered similar ads, apparently designed to influence Americans around the time of the 2016 election. GOOGLE’S INVESTIGATION IS STILL IN ITS EARLY STAGES Google’s investigation is still in ... Read More »

Q&A With Joey Graceffa: YouTube Showman, Dystopian Novelist, Nail Polish Thought-Leader

YouTube star Joey Graceffa, with his upswept mane, arched eyebrows — and just a glint of madness in his eyes — was a natural choice to play the enigmatic host of YouTube Red original series “Escape the Night,” a mega-collab in which a famous cast member gets killed off each week. Now in the middle of the season 2 run, Graceffa said he had ... Read More »

YouTube roll out in-app video sharing and messaging to users worldwide

YouTube today is launching a new sharing feature in its mobile app, previously in testing with users in select markets. The feature allows YouTube users to send their friends videos and chat from within a new tab in the mobile app – effectively turning YouTube into a mobile messenger of sorts. The feature has been in testing since the middle of last year, ... Read More »

YouTube stars are blurring the lines between content and ads

Beyonce, Justin Bieber, Kim Kardashian and Kendall Jennerare just some of the celebrities under the microscope for using social media to shamelessly plug sponsored products. Advertising without proper disclosures has become a growing problem with influencers that have thousands or millions of followers on Facebook, Instagram and Twitter. And it’s happening on YouTube as well, where it’s often hard to tell whether videos from ... Read More »