The October festive sales in the country have proven to be phenomenally successful for Xiaomi. The company’s Indian arm has reported that it has sold more than 500,000 smartphones in less than three days between October 1 and 3, which it claims is an industry first and milestone for the Chinese smartphone maker. The company sold Xiaomi and Redmi devices during the festive season sales on Amazon, Flipkart, Snapdeal, and Tata Cliq. While it also sold products on Mi.com, the company does not appear to be counting sales from its own platform.
The Redmi 3S (along with Redmi 3S Prime) was the top-selling product on Flipkart during its Big Billion Days Sale while Redmi Note 3 was the best-selling smartphone of Amazon’s Great Indian Festival sale. Xiaomi’s Redmi Note 3 (Gold), Redmi Note 3 (Grey), Mi Band 2, and 10000mAh Mi Power Bank were placed among the top six best-selling electronics on Amazon.
Manu Jain, India Head, Xiaomi said, “We are extremely proud to be sharing this milestone with our fans, partners and employees. More than six months of rigorous planning and hard work has helped us set a new benchmark in the industry. Last year we sold more than half a million phones in 30 days during the month of October, and this year we were able to achieve a similar number within three days. Based on what we know, no other brand has ever achieved this in India.”
“We are extremely thankful to all our Mi Fans for their amazing support, and will continue to work hard to constantly outdo ourselves as we have done on many occasions this year. One thing I would like to share with our Mi Fans is that this is just the beginning of a beautiful Mi India journey and there will be many more reasons to celebrate,” he added.
Over 800,000 smartphones were sold in one day during Flipkart’s Big Billion Days Sale which started on October 2 and Xiaomi was the top smartphone brand, contributing significantly to the number.
Meanwhile, Amazon’s Great Indian Shopping Festival began on October 1 which saw deals on the Redmi Note 3, Mi Max, 10000mAh Mi Power Bank, 20000mAh Mi Power Bank, and Mi Band 2.
Xiaomi has seen an incredible growth rate in India ever since the company entered the market in 2014. The company has managed to tap into the huge budget-to-mid-range smartphone market with the likes of the Redmi 3S and Redmi Note 3, which has proved fruitful for the company.
Xiaomi in September also achieved a milestone with the Redmi Note 3 as it became the bestselling online phone in India with 2.3 million units having been sold to date.
As per IDC, Xiaomi is now the third largest smartphone brand across top 30 cities in India.[“source-ndtv”]