Tag Archives: Digital

Digital, IPL to rule advertising in 2018

Mobile will displace desktop to become the third largest advertising category by 2020. Photo: Indranil Bhoumik/Mint In December, two significant reports projecting growth rates in advertising for the year 2018 were released. Publicis Groupe-run media agency Zenith predicted advertising expenditure (adex) in India to grow at a conservative 8.4% in 2018 compared to a more optimistic projection by IPG Mediabrands-owned ... Read More »

Hike Messenger, Airtel Payments Bank Collaborate on Digital Wallet

Screenshot from the Hike Wallet App Indian instant messaging application Hike on Wednesday partnered with Airtel Payments Bank to power its digital payment wallet. “We’re on track of over five million transactions this month (November) from services such as recharge and P2P. “We’re excited and we look forward to working with Airtel on supporting this effort to bring more Indians online and enable easy ... Read More »

Ensuring Accountability and Transparency in Digital Advertising

No one can avoid the well-documented accountability issues the digital advertising industry has faced so far in 2017. While the transparency conversation may not initially appear positive – with ad fraud, viewability, and brand safety all top of the agenda – it allows the industry to take actionable steps and ultimately address the lack of transparency. This is an opportunity ... Read More »

Digital marketing startup Synup raises $6 mn in Series A funding

Bengaluru- and Delaware-based Synup Inc., which helps local businesses manage their web presence with its SaaS-based solutions, has raised $6 million (Rs 39 crore) in a Series A round led by Vertex Ventures and existing investor Prime Venture Partners. The company will use the money for product development and to expand its sales and marketing initiatives, Synup said in a ... Read More »

Flipkart, Amazon digital marketing strategy paying off: RedSeer study

At least 70% of respondents got to know of Flipkart, Amazon sale events through low-cost digital channels such as social media, says RedSeer study. Photo: Aniruddha Chowdhury/Mint Bengaluru: The shift towards digital marketing from traditional advertising by online retailers Flipkart and Amazon is working out well as awareness of this year’s sale events—The Big Billion Days and Great Indian Festival—has increased ... Read More »

Unplugged Parenting – the smart new way to have a family digital detox

End the iParenting wars CREDIT: CHRISTOPHER FURLONG/GETTY Do you feel concerned about the amount of time your children spend online?  Do you find technology causes friction as you wrench their screens off them at the dinner table and bedtime? Rare is the parent who will answer no to either of those questions. But then ask yourself this. Do you also endlessly check your ... Read More »

Digital Advertising Spends To Triple In Next 3 Years

Thanks to explosive growth in smart phones, rapid internet penetration and cheaper data rates, there is some good news for all digital platforms. Digital advertising spends are set to triple very quickly to cross Rs 23,790 crore by 2020 from Rs 6,830 crore in 2016. Also, as the percentage share of the overall advertising pie, the share of digital advertising ... Read More »

Fox plans more 6-second ad slots, as digital influences television

Digital advertising hit a huge milestone this year: in the US, the Interactive Advertising Bureau (IAB) says that digital ad spend surpassed television ad spend for the first time ever. By most estimates, digital will overtake television on a global basis this year. As the balance of power shifts, the impact of digital is not only reflected in ad spend but in ... Read More »

IDW Entertainment Launches Digital Studio Initiative

IDW Entertainment, the independent content studio that is a division of IDW Media Holdings, has launched the IDW Digital Studio, aimed at content development, production, distribution and engagement with a primary focus on building franchises. “IDW Digital Studio’s primary objective is to become a global leader in ground breaking, original, on-demand entertainment for the “geek culture” audience across digital media networks,” ... Read More »

A media company known for supermarket magazines is upending the digital publishing model

Bauer Xcel Media US wants to be at the forefront of using data and analytics. The US digital offshoot of the German media giant encourages its editors and sales teams to collaborate Bauer editors take into account what content will make the most money from ads when making decisions on what to cover. Editors are supposed to think about what their readers ... Read More »