Advertising

Will Addressable Advertising Stave Off A Decline In Television Ad Spending?

E-marketer.com reports that digital advertising has grown to account for over half of all advertising expenditures, while spending on traditional media as a whole has declined. Television has remained essentially flat since 2014 but still accounts for $70 billion, or just over 30% of total advertising spending. As this trend is expected to continue over the next few years, traditional television’s share ... Read More »

BE Exclusive: Creativity at test as FSSAI pushes new advertising norms

How far one can go with creative advertising when getting ‘hurt’ becomes a new normal? The recent ad campaign by Surf Excel on Holi celebrations saw a huge backlash after Twitteritis went all out criticising the ‘misleading’ ad causing ‘hurt’. The ad later disappeared silently. Creating successful advertising campaigns under the regulatory framework was already difficult with brand ambassadors even facing prosecution ... Read More »

‘With evolving consumer demand, role of advertising has altered dynamically’

Changing consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are forced to adapt to the changing media environment. The time has come to explore options beyond traditional advertising, maintained industry experts at The Indian Society of Advertisers’ (ISA) Conference. Sunil Kataria, CEO, India & SAARC, Godrej Consumer ... Read More »

How To Save Advertising – Fewer Decisions Based On Bean Counting

Ami Hasan originally studied architecture but later switched to advertising and he is one of the few advertising people who have successfully worked as an Art Director, copywriter, account director, Creative Director, managing director and chairman. During his entrepreneurial career of about 20 years he has started two creative agencies and later sold them to big multinational advertising companies. He sat ... Read More »

TAM Media Research, Israeli firm develop digital advertising measurement tools

TAM Media Research, along with Israel-based business intelligence solution provider BI Science, has unveiled Digital AdEx, a service to monitor and provide information on advertisements across more than 3,000 digital publishers. “We have been working with BI Science for over a year on Digital AdEx,” TAM Media chief executive LV Krishnan told ET. “We soft-launched the service a few months back, and ... Read More »

How Does Advertising Affect Culture?

In Amusing Ourselves to Death (1985), Neil Postman examines how television has informed public discourse, labelling the medium of television as Americans’ “vast descent into triviality.” It is no surprise that the 1980s gave birth to the popular Canadian board game, Trivial Pursuit, where “intelligence” was measured on the ability to correctly answer questions pertaining to six different categories of general knowledge, much of which ... Read More »

UK broadcasters face advertising tipping point, new study finds

The Netflix logo on a television screen. Photograph: Mike Blake/Reuters Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be cost-effective for advertisers. A report has forecast an “inflection point” for UK TV where the decline in viewing that is already well established among ... Read More »

Google slapped with more than $56 million in fines under new European privacy rules

Google has been fined more than $56 million over its advertising in Europe. France’s data privacy watchdog CNIL announced in a statement Monday that it was imposing a record sanction of 50 million euros on the U.S. tech giant due to “lack of transparency, unsatisfactory information and lack of valid consent for the personalization of advertisement.” An investigation into complaints filed against Google ... Read More »

Facebook advertising rules to become stricter for Lok Sabha election

San Francisco: Facebook Inc told Reuters on Tuesday that it would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine and the European Union before significant votes in the next few months. As the largest social media service in nearly every big country, Facebook since 2016 has become a means for politicians and ... Read More »

What Matters When It Comes To Advertising: Connections Outpace Budget

Toni Fitzgerald Contributor Media I cover the business of television An outtake from one of three ads produced by Sandwich Video for a study by Wistia.Wistia Do you need to spend more on an advertisement for it to be effective? At a time when TV networks have become more saturated with commercials than ever before, this seems like a salient ... Read More »