Advertising

Inside Amazon’s UK media and advertising growth ambitions

Amazon’s U.K. ad revenue is small compared to Google’s and Facebook’s. Industry experts estimated Amazon’s U.K. ad business to be in the low hundreds of millions of pounds versus Google’s £4.4 billion ($6.2 billion) U.K. ad revenue in 2017. But Amazon has big plans to grow its ad business in the U.K. this year. Here’s a breakdown of its setup, based on ... Read More »

The current state of advertising data, in 5 charts

How advertisers collect, store and use people’s data is being scrutinized more than ever, in large part due to the General Data Protection Regulation. Starting May 25, businesses will need explicit consumer consent to use their data. This is more of a headache for the use of third-party audience data than first-party data that comes directly from the publisher. Here is a ... Read More »

Seattle says Facebook broke one of its campaign advertising laws

Seattle’s election commission says Facebook broke a city law that requires it to disclose who paid for campaign ads. Reuters reports that the Seattle Ethics and Elections Commission’s executive director, Wayne Barnett, said Facebook must reveal advertising spending information for last year’s city elections or potentially face fines of up to $5,000 per ad purchase. Facebook, Twitter and Google have been under scrutiny ... Read More »

Why Intelligent Disruption in Advertising Will Be the Most Important Trend of 2018

Intelligent disruption will change the way the ad industry functions. Getty Images As we begin another year, is there a phrase or thought that the advertising industry can focus its attention on as we enter 2018? I submit to you two words: intelligent and disruption. According to Merriam-Webster, disrupt is, “to break apart, to throw into disorder, to interrupt the ... Read More »

How To Cure Boring Healthcare Advertising

Every year, the healthcare industry pours billions of dollars into advertising and marketing ($9.7 billion in 2015, according to research), making it one of the top 10 biggest ad spenders in the U.S. This trend replicates around the world, causing every agency professional to rub their palms together when they get a healthcare account. However, somehow this segment seems to be ... Read More »

Digital, IPL to rule advertising in 2018

Mobile will displace desktop to become the third largest advertising category by 2020. Photo: Indranil Bhoumik/Mint In December, two significant reports projecting growth rates in advertising for the year 2018 were released. Publicis Groupe-run media agency Zenith predicted advertising expenditure (adex) in India to grow at a conservative 8.4% in 2018 compared to a more optimistic projection by IPG Mediabrands-owned ... Read More »

How Virtual Reality Is Changing The World Of Advertising

(Photo by Monica Schipper/Getty Images) What opportunities does augmented reality open up for advertisers? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Julia Tokareva, Software Development Consultant at RubyGarage, on Quora: Augmented reality technology has already gained popularity, so more and more users are enjoying it. Many companies have already embraced ... Read More »

Where Advertising Blockchain Companies Miss The Mark

Shutterstock The advertising technology industry lives in dog years. In the last seven years, automated ad buying has gone mainstream, leaving marketers wrestling with the complexities of the new and rapidly evolving programmatic advertising ecosystem. Faced with challenges like pinpointing where exactly ads are running and dodging bots, this new ecosystem remains in the early stages of exploration. Despite this, ... Read More »

YouTube Advertising Crackdown Puts Some Creators Out of Work

YouTube’s crackdown on inappropriate material is inadvertently depriving some creators of as much as 80 percent of their monthly sales, a blow to the very people who helped make the site the most popular place to watch video online. The swift drop in revenue, a side effect of YouTube’s attempt to remove ads from offensive videos, has caused some users ... Read More »

Why Tencent wants to be more like Facebook in advertising

Hong Kong/Shanghai: Tencent Holdings Ltd’s rise into a $500 billion company was fuelled by a culture of internal competition, where teams raced against each other to make ideas work. To become an advertising powerhouse like Facebook Inc., the internal barriers are starting to come down. The seven main business units of China’s largest company are working to synchronize data and study ... Read More »