Advertising

How Does Advertising Affect Culture?

In Amusing Ourselves to Death (1985), Neil Postman examines how television has informed public discourse, labelling the medium of television as Americans’ “vast descent into triviality.” It is no surprise that the 1980s gave birth to the popular Canadian board game, Trivial Pursuit, where “intelligence” was measured on the ability to correctly answer questions pertaining to six different categories of general knowledge, much of which ... Read More »

UK broadcasters face advertising tipping point, new study finds

The Netflix logo on a television screen. Photograph: Mike Blake/Reuters Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be cost-effective for advertisers. A report has forecast an “inflection point” for UK TV where the decline in viewing that is already well established among ... Read More »

Google slapped with more than $56 million in fines under new European privacy rules

Google has been fined more than $56 million over its advertising in Europe. France’s data privacy watchdog CNIL announced in a statement Monday that it was imposing a record sanction of 50 million euros on the U.S. tech giant due to “lack of transparency, unsatisfactory information and lack of valid consent for the personalization of advertisement.” An investigation into complaints filed against Google ... Read More »

Facebook advertising rules to become stricter for Lok Sabha election

San Francisco: Facebook Inc told Reuters on Tuesday that it would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine and the European Union before significant votes in the next few months. As the largest social media service in nearly every big country, Facebook since 2016 has become a means for politicians and ... Read More »

What Matters When It Comes To Advertising: Connections Outpace Budget

Toni Fitzgerald Contributor Media I cover the business of television An outtake from one of three ads produced by Sandwich Video for a study by Wistia.Wistia Do you need to spend more on an advertisement for it to be effective? At a time when TV networks have become more saturated with commercials than ever before, this seems like a salient ... Read More »

Facebook’s Location Tracking for Ads Can’t Be Switched Off: Report

You can try but you can’t hide seems to be the mantra of Facebook’s advertising system that utilises users’ location to target ads. One American researcher recently discovered that there is virtually no way to stop Facebook from trying to determine your location even if you have turned off Facebook’s access to your location every way possible. The inability to stop ... Read More »

How Alexa Is Changing The Future Of Advertising

Now that brands have had quite a bit of time to get accustomed to voice, it seems like it’s only a matter time before Amazon offers advertising through its popular Alexa platform. There were rumors early this year that the retail and tech giant was testing ad delivery through deals with Clorox and Proctor & Gamble, Amazon has denied them ... Read More »

In-Feed Native Ads: Measuring Native Advertising

CEO of ADYOULIKE, AI-Powered Native Advertising platform. PexelsPexels As published by our chief digital officer, “Native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive.” The advertisement is in-feed and is relevant to the content on the page. As CEO of a native advertising platform, ... Read More »

YouTube drops paywall from some Originals, explores advertising

YouTube drops paywall from some Originals, explores advertising The details are still in the works, but some programs will become ad-supported.   In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ad-supported platform with 2 billion users. Until now, only consumers paying for the subscription-based ... Read More »

Google, Disney Enter Global Online Ads Partnership

Google has said it will now power advertising for Disney’s collection of brands and properties — including Disney, ABC, ESPN, Marvel, Pixar and Star Wars — across multiple channels, including live streaming and direct-to-consumer content offerings. As part of a global strategic relationship with Google, Disney will bring its entire global digital video and display business onto Google Ad Manager, ... Read More »