Advertising

How Alexa Is Changing The Future Of Advertising

Now that brands have had quite a bit of time to get accustomed to voice, it seems like it’s only a matter time before Amazon offers advertising through its popular Alexa platform. There were rumors early this year that the retail and tech giant was testing ad delivery through deals with Clorox and Proctor & Gamble, Amazon has denied them ... Read More »

In-Feed Native Ads: Measuring Native Advertising

CEO of ADYOULIKE, AI-Powered Native Advertising platform. PexelsPexels As published by our chief digital officer, “Native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive.” The advertisement is in-feed and is relevant to the content on the page. As CEO of a native advertising platform, ... Read More »

YouTube drops paywall from some Originals, explores advertising

YouTube drops paywall from some Originals, explores advertising The details are still in the works, but some programs will become ad-supported.   In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ad-supported platform with 2 billion users. Until now, only consumers paying for the subscription-based ... Read More »

Google, Disney Enter Global Online Ads Partnership

Google has said it will now power advertising for Disney’s collection of brands and properties — including Disney, ABC, ESPN, Marvel, Pixar and Star Wars — across multiple channels, including live streaming and direct-to-consumer content offerings. As part of a global strategic relationship with Google, Disney will bring its entire global digital video and display business onto Google Ad Manager, ... Read More »

Are Advertisers Losing Sight Of The Customer In The Digital Era?

Steve Harrison is a legendary copywriter, creative director, and author who has seen the advertising world go through peaks, troughs, and total reconstruction. We spoke to him about leading teams through upturns and downturns, about exploitation and fast turnover during the digital uprising, and about his love for simple, problem-solving advertising that puts the customer first. Hough: Throughout your career, ... Read More »

WestingHouse ‘Really Clever’ TV Advertisment Slammed

Westinghouse the Electrolux owned appliance brand has been slammed for their latest “Really Clever” advertising campaign that was recently rolled out the Companies new induction cooktops. Anne Miles managing director and global executive producer of International Creative Services claims that the campaign that focuses on a dad with poor cooking skills, and a mother who juggles kitchen duties while managing ... Read More »

Why we can’t give up on the ‘science’ of advertising

Advertising has, historically, employed few scientists, but in spite of this it has also been an industry that has often used theories and ideas that have the appearance of science as part of its armoury of tools to impress clients and sell more ads. Today, every planner worth their salary is expected to have a point of view on Byron ... Read More »

Google is advertising in print magazines and you can’t tell

Perhaps you would buy a smartphone for its camera if you knew it was used to photograph the rapper Cardi B on the cover of W magazine. Or actress Angela Bassett on the cover of Allure. Or Ryan Gosling on the cover of GQ. If so, you might prefer to know that the company pushing this phone—Google in this case—paid for ... Read More »

Yelp Plunges on “Short-Term” Advertising Weakness

released third-quarter 2018 results on Thursday after the market closed, and the market was not pleased. Shares of the local business-review specialist plummeted nearly 25% after it revealed disappointing quarterly growth and reduced its full-year outlook, stoking fears that the early momentum of its recent shift to flexible non-term ad contracts may not be sustainable. Let’s dig deeper, then, to see exactly ... Read More »

95% of children’s free apps contain advertising

Advertising is worryingly ubiquitous in apps marketed to and played by children aged five and even younger, according to a US study. In some cases, kids can spend more time watching the ads than actually playing the game. Researchers from the University of Michigan’s C. Mott Children’s Hospital reviewed 135 commonly downloaded apps and found 95% included a least one ... Read More »