Author Archives: Loknath Das

The Advertising Industry Must Act Now To Help Combat The Coronavirus

During this very challenging time, where is the coordinated leadership from the advertising industry? The advertising experts know how to effectively capture our attention, and communicate a convincing message? Jonathan Bernstein of Bloomberg Opinion points out that although there have been “… some quality PSAs already” we could use a “… more systematic effort….” We hear from the basketball star Steph Curry ... Read More »

Choosing A Digital Advertising Platform In The Age Of AI

Ads seamlessly integrated into the Facebook Feed, carefully customized to each user’s usual content. Instagram story ads popping up naturally as you swipe through your friends’ stories. Acquiring digital ads today is arguably much easier than it was in the past. With the exponential rise of technology and the increasing digitization of companies worldwide, the process of buying and selling ... Read More »

Wages under rural job scheme MGNREGS could be raised

Any upward revision of wages will mean more money in the hands of farmers and could help the government improve slack rural demand that has pulled down overall economic growth. (Reuters image) The rural development ministry proposes to increase daily wages for the poor under the Mahatma Gandhi National Rural Employment Guarantee Scheme (MGNREGS) by between Rs13 and Rs32 for ... Read More »

Advertising during the coronavirus crisis is not finger lickin’ good

As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. How often did you actively think about when or where you last touched your own face? Had you ever washed your hands for the full 20 seconds? When was the last time every grocery and corner store in your area was long sold out ... Read More »

How in-app advertising is being leveraged to attract consumer attention

Everything the consumer does today is simply a tap and a swipe away on their smartphones. There is an app for everything and they are an integral part of a consumer’s daily routine. It is no longer just an urban phenomenon, according to GroupM and MMA’s ‘Mobile Marketing Ecosystem Report 2020’ in both rural and urban India, 99% of users ... Read More »

Amid coronavirus outbreak, VC firms tell startups to brace for uncertainty

Bengaluru: As Covid-19 continues to spread across the world and in India, creating curbs on travel and large business events, venture capital (VC) firms are advising startups and their portfolio companies to conserve cash and spend less, and brace for a possible uncertain fund-raising environment. “What we are witnessing is possibly a once-in-a-lifetime event, which will, almost certainly, deliver the global economy a ... Read More »

LinkedIn makes all job interviews virtual due to coronavirus

LinkedIn is informing job candidates that they have the option to conduct their interviews virtually or delay it until an unspecified date in the future out of caution for the ongoing novel coronavirus outbreak, according to an email sent to one applicant from LinkedIn’s staffing team. “In light of the recent coronavirus outbreak and with everyone’s health being LinkedIn’s #1 ... Read More »

Remember: Digital Marketing Is A Long Game

Pivoting from the world of software engineering to where I am now, running a digital marketing agency, was quite a transition. But after being in this industry for more than 12 years now, I still remember something a mentor told me that has affected how I approach business to this day. It was a story about how when they first ... Read More »

With a job fair for the LGBTQI community, corporate India takes a small step towards inclusivity

India Inc appears to have come out of the closet. On February 22, New Delhi hosted a job fair meant exclusively for members of the LGBTQI community. Called RISE, short for Reimagining Inclusion for Social Equity, it was a day filled with panel discussions about diversity and inclusion, masterclasses, movie screenings, and jobs. Over 1,000 applicants attended the fair that ... Read More »

More Retailers Are Investing in Social Advertising

Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel. According to a November 2019 study from Smartly.io, a social media advertising automation platform, more than half (52%) of US retail marketing teams polled said they were planning to spend more on social advertising in 2020 than they did last ... Read More »