Author Archives: Loknath Das

Foreign Media On ‘Potentially Catastrophic’ Fight At RBI

Tensions between the RBI and the Modi government have increased dramatically. New Delhi: Central banks are usually pretty boring places, home to technocrats who keep watch on inflation and exchange rates and pride themselves on avoiding public controversy. So it came as a shock when the deputy governor of India’s central bank gave a speech in October warning that the institution’s ... Read More »

Election Results LIVE updates: Congress single largest in MP, wins Rajasthan, Chhattisgarh

Results out for Madhya Pradesh, Congress the single largest party The results for Madhya Pradesh assembly are finally declared after 24 hours of counting. The Congress with 114 seats has emerged as the single largest party, but has missed the majority mark by 2 seats. The BJP has won 109 seats, BSP 2, Samajwadi Party 1 and others have bagged ... Read More »

HCL Tech To Buy Select IBM Products In 12,700 Crore-Rupees All-Cash Deal

The transaction, subject to regulatory reviews, is slated to close by mid-2019, HCL Technologies said. NEW DELHI: IT company HCL Technologies Friday said it will acquire select IBM software products for over Rs. 12,700 crore ($1.8 billion) in an all-cash deal. The transaction, subject to “completion of applicable regulatory reviews”, is slated to close by mid-2019, HCL Technologies said in ... Read More »

How Alexa Is Changing The Future Of Advertising

Now that brands have had quite a bit of time to get accustomed to voice, it seems like it’s only a matter time before Amazon offers advertising through its popular Alexa platform. There were rumors early this year that the retail and tech giant was testing ad delivery through deals with Clorox and Proctor & Gamble, Amazon has denied them ... Read More »

Ad filmmaker Alyque Padamsee dies at 90

Alyque Padamsee, who was known for his role as Muhammad Ali Jinnah in the film Gandhi, died today at the age of 90. Padamsee was widely regarded as the Father of modern Indian advertising, as he founded Lintas, which is considered one of the top advertising agencies in the country. He was the man who gave us iconic ads like ... Read More »

ONGC Announces Jobs For Graduates, Diploma, 10+2, 10th Pass Candidates

Oil and Natural Gas Corporation (ONGC) Limited has invited applications for recruitment to various non-executive posts. A total of 542 vacancies will be filled by ONGC for its offices at Delhi, Dehradun, Western Offshore Unit at Mumbai and Institute of Petroleum Safety, Health and Environment Management-IPSHEM, Goa. Online application process has begun and eligible candidates can apply till December 27 ... Read More »

In-Feed Native Ads: Measuring Native Advertising

CEO of ADYOULIKE, AI-Powered Native Advertising platform. PexelsPexels As published by our chief digital officer, “Native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive.” The advertisement is in-feed and is relevant to the content on the page. As CEO of a native advertising platform, ... Read More »

Mortgage rates drop to 2-month low—an unexpected holiday gift to housing

Americans may be losing money in their stock portfolios this week, but they are gaining purchasing power in the housing market. Mortgage rates are falling sharply, as investors head to the relative safe haven of the bond market. Mortgage rates follow loosely the yield on the 10-year U.S. Treasury. The average rate on the popular 30-year fixed has fallen 21 ... Read More »

Do you have a PPF account? Here is why you should extend its tenure after 15 years lock-in period

Public Provident Fund (PPF) is one of the most preferred long-term savings scheme as it is not a risky investment; it also offers complete tax-free benefits. For the quarter ending December, the interest on PPF account stands at 8 per cent. The popular scheme has an initial lock-in period of 15 years but can be extended in block of five ... Read More »

YouTube drops paywall from some Originals, explores advertising

YouTube drops paywall from some Originals, explores advertising The details are still in the works, but some programs will become ad-supported.   In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ad-supported platform with 2 billion users. Until now, only consumers paying for the subscription-based ... Read More »