Author Archives: Loknath Das

The Real Reason Sales and Marketing Teams Use AI

Did you know that only one percent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University’s Keller Center for Research? The problem with cold calling is that it lacks a personal touch. Most of the time, the sales rep doesn’t offer anything the customer wants, because they don’t know what they want. You may ... Read More »

Two-thirds of job-seekers tend to distrust cos with no employer info: Survey

BENGALURU: Seventy one per cent of job-seekers would not apply for a post if there was no information about a companys employer reputation online, a survey by a job site – Indeed – has revealed. A vast majority (97 per cent) of job aspirants in the country deem it essential to have insight into an employer reputation when they are considering a new job ... Read More »

Employer Reputation Key Factor Considered By Job Seekers: Report

Employer reputation is the key factor considered by job seekers for ascertaining the genuineness of job postings as most people tend to distrust companies that have no branding information online, a report said on Tuesday. According to the report by global job site Indeed, 97 per cent of the job seekers surveyed in India deem it essential to have insight ... Read More »

BT Buzz: Jobs outlook dampens across industries as slowdown bites

Jobs are in distress. More than any secular trend – such as automation – it is the slump in credit growth and consumption that has now dampened prospects for employment across many industries. While job losses in India’s automobile industry has been the most talked about, things aren’t looking any better in real estate, in some segments of electronics, and ... Read More »

Beyond Angel Tax, what does freedom truly mean for Indian startups?

As India gets ready to celebrate its 73 years of independence, the startups in the country have also got an early gift in terms of liberation from Angel Tax. The Central Board of Direct Taxes (CBDT), in its notification on August 10, made it crystal clear that startups and angel investors would not come under the purview of this dreaded tax anymore. ... Read More »

Six candidates short-listed for India’s head coach’s job, Ravi Shastri also in fray

Six candidates, including incumbent Ravi Shastri, were on Monday short-listed for the high-profile post of the Indian cricket team’s head coach. The six candidates are former New Zealand coach Mike Hesson, ex-Australia all-rounder and Sri Lanka coach Tom Moody, former West Indies all-rounder and Afghanistan coach Phil Simmons, ex-India team manager Lalchand Rajput, former India fielding coach Robin Singh and ... Read More »

Finding Investors Using Digital Marketing

It’s not rocket science. Emerging growth companies and hedge/venture funds need to find investors. While there are many ways to do this, the process can be streamlined. Digital marketing is a great way to use analytics to identify potential investors. I will give you some of the big picture steps in this article. Then, I will lay out some of ... Read More »

Here’s why the demand for diversity is driving digital marketing success

American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation and shows the American public as it is: A huge and varied spectrum of races, bodies, genders and socioeconomic classes. It’s understandable that some companies are struggling with these new standards – after all, things ... Read More »

Job cuts continue in auto, ancillary sectors; IT, BPO industries hire more

Auto and ancillary sectors saw a 17% dip in jobs in July 2019 (Image: Reuters) The ongoing economic slowdown has hit employment in key industries such as automobiles and ancillaries, but it’s the IT and BPO sectors which offer some silver lining to those seeking jobs. While the IT industry has been the ruling employment provider for some months now, ... Read More »

Digital ad spend in regional media set to grow to $3 billion by 2023 as internet user base swells

Fuelled by a growing base of online users, digital advertising spend in the regional media is set to grow from $300 million in 2018 to $3 billion by 2023, said a report titled ‘Vernacular is NOW, not the future’ by RedSeer Consulting. Facebook and Google currently account for 80 per cent of Indian digital advertising spend. According to the report ... Read More »