Marketing

3 Major Marketing Trends to Look Out for in 2019

This year has been prophesied by many to be the best year yet for the internet and digital marketing. However, if we consider the trends, every year has been increasingly better than the other for the last few years, so these are more statements of the obvious than prophecies. Over the last two years, we have seen some subtle shifts in customer reaction ... Read More »

Chart analyst Katie Stockton sees a weeks-long relief rally in stocks that could offer a better selling opportunity

Wall Street will see a ‘relief rally’, strategist says   9:20 AM ET Mon, 24 Dec 2018 | 05:19 Wall Street will see a relief rally in stocks that would offer a better selling opportunity for investors, technical analyst Katie Stockton told CNBC on Monday. “When we do see a relief rally, it should be significant,” said Stockton, founder of Fairlead ... Read More »

GST Council Meet: Relief for common man as rates slashed for several goods

Finance Minister Arun Jaitley addresses media after 31st Goods and Services Tax Council meeting. (Photo: PTI) The Goods and Services Tax Council on Wednesday slashed tax rates for 23 commonly used items that have been reduced from 18 per cent to 12 and 5 per cent respectively, said Puducherry Chief Minister V Narayanasamy. The fresh rate rationalisation is the government’s ... Read More »

India Today Group launches Hindi HD news channel-Aaj Tak HD

Aaj Tak announced the launch of India’s first Hindi HD news channel-Aaj Tak HD. Reinforcing its 18 year legacy of being a pioneer, Aaj Tak marks another milestone by ushering in the future through the HD avatar. Aaj Tak HD will be powered by rich exclusives, superior picture and audio quality, lesser ad breaks, making it the preferred news destination. ... Read More »

How Sony’s ‘Spider-Man: Into the SpiderVerse’ uses AR to put a new spin on a beloved superhero

Sony Pictures Miles Morales leaps from a building in ‘Spider-Man: Into the Spider-Verse’ There’s a new Spider-Man on the block, and his concept of high technology doesn’t involve an automated costume. In the age of the blockbuster movie, it’s a given that extravagant special effects are a big part of driving the narrative. With its wildly successful “Avengers” franchise, Marvel ... Read More »

HCL Tech To Buy Select IBM Products In 12,700 Crore-Rupees All-Cash Deal

The transaction, subject to regulatory reviews, is slated to close by mid-2019, HCL Technologies said. NEW DELHI: IT company HCL Technologies Friday said it will acquire select IBM software products for over Rs. 12,700 crore ($1.8 billion) in an all-cash deal. The transaction, subject to “completion of applicable regulatory reviews”, is slated to close by mid-2019, HCL Technologies said in ... Read More »

What 2019 has in store for marketers

American market research company Forrester revealed the macro trends to look out for in 2019. Brand Equity spoke to Forrester’s global CMO, Victor Milligan to unravel the key trends for marketers. By Amit Bapna Nike, PepsiCo and many others became buzzworthy because they took a stand. Some attempts met with fame and success, while others got a lot of flak. ... Read More »

ITR filing AY2018-19: Check your income from other sources

Here are the sources of income chargeable to tax and details of income from other sources and tax exemptions allowed under them. Graphic: Mint The income tax return filing due date for assessment year 2018-19 is less than a week away, and if you haven’t already filed your ITR, you better hurry. Kartikey Kulshrestha, 23, a Delhi-based lawyer, who is ... Read More »

Why empowered marketers will own the customer experience by 2020

By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. A 280-character Twitter post, Instagram snap or Facebook update from a disgruntled consumer can destroy a brand’s long-built reputation and performance in an instant, so brands must deliver a consistent, connected, competitive customer experience. Those businesses that get this right are rewarded: 68% of ... Read More »

This New Marketing Skill Is Not What You Think

egShutterstock People are a company’s greatest asset. It’s not the structure, processes, or departments – it’s the human beings. Individuals who walk in the door and ride up the elevators each day represent a distinct competitive advantage. Businesses operate at a deficit without great talent. Although most agree that having the right talent is everything, some businesses underinvest in talent development (particularly when it comes ... Read More »