Marketing

Marketing platforms with proprietary UIs are a waste of resources

Every business is different. It has its own profit models, objectives and problems. Therefore, it should also have a way of reporting business results that are tailored to its needs. Today, there is a plethora of options that offer just that. Datorama, Google Data Studio, and Microsoft’s Power BI are just a few of the increasingly sophisticated data visualization tools that offer near-infinite customizability. ... Read More »

No headwinds for marketing to women

Shelley Lazarus, when she became chief executive of Ogilvy in 1997, said during an interview to The New York Times, “I don’t underestimate the fact that it made me very visible, that I added value (in the client meetings) because I had the right hormones going through my blood as the people we were selling to. I could say, ‘As ... Read More »

Theory vs. Reality: How to Solve Your Marketing Strategy Problems

English poet Robert Burns once said, “The best-laid plans of mice and men often go awry.” Nowhere is that saying truer than in marketing. Marketing professionals know that drafting a good strategy for reaching your customers and boosting business can often be an exercise in futility. There are dozens of established marketing strategies, all of which serve a purpose connecting ... Read More »

The dynamic art and science of movie marketing

Before hitting the theatres, movies are placed well in the minds of the audience and are sold effectively. From advertising with different brands, on-ground activities such as organising events, partnering with television shows, or collaborating with influencers and content creators, film marketers don’t leave a single chance to reach out to the audience. With a substantial rise in the number ... Read More »

Creating a winning mobile app marketing strategy in 2019

Mobile is the preferred first-screen of the present day customers.  But is your brand positioned to leverage mobile marketing to build longer, more valuable relationships with users in 2019? The Localytics data team has released its annual App Marketing Guide, revealing the four biggest mobile app marketing insights from 2018, which should help brands plan mobile marketing strategies this year. ... Read More »

Boston Workshop Focuses on Marketing Science

Marketing has gotten much more complicated since the introduction of digital technology. The same tech has also opened huge opportunities for small businesses. This ecosystem is customer-centric, whether it is B2C or B2B, which is why the Applied Marketing Science (AMS) training workshop is worth taking a look at. Titled “Listening to the Voice of the Customer,” the two-day workshop ... Read More »

3 Major Marketing Trends to Look Out for in 2019

This year has been prophesied by many to be the best year yet for the internet and digital marketing. However, if we consider the trends, every year has been increasingly better than the other for the last few years, so these are more statements of the obvious than prophecies. Over the last two years, we have seen some subtle shifts in customer reaction ... Read More »

Chart analyst Katie Stockton sees a weeks-long relief rally in stocks that could offer a better selling opportunity

Wall Street will see a ‘relief rally’, strategist says   9:20 AM ET Mon, 24 Dec 2018 | 05:19 Wall Street will see a relief rally in stocks that would offer a better selling opportunity for investors, technical analyst Katie Stockton told CNBC on Monday. “When we do see a relief rally, it should be significant,” said Stockton, founder of Fairlead ... Read More »

GST Council Meet: Relief for common man as rates slashed for several goods

Finance Minister Arun Jaitley addresses media after 31st Goods and Services Tax Council meeting. (Photo: PTI) The Goods and Services Tax Council on Wednesday slashed tax rates for 23 commonly used items that have been reduced from 18 per cent to 12 and 5 per cent respectively, said Puducherry Chief Minister V Narayanasamy. The fresh rate rationalisation is the government’s ... Read More »

India Today Group launches Hindi HD news channel-Aaj Tak HD

Aaj Tak announced the launch of India’s first Hindi HD news channel-Aaj Tak HD. Reinforcing its 18 year legacy of being a pioneer, Aaj Tak marks another milestone by ushering in the future through the HD avatar. Aaj Tak HD will be powered by rich exclusives, superior picture and audio quality, lesser ad breaks, making it the preferred news destination. ... Read More »