Marketing

Why empowered marketers will own the customer experience by 2020

By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. A 280-character Twitter post, Instagram snap or Facebook update from a disgruntled consumer can destroy a brand’s long-built reputation and performance in an instant, so brands must deliver a consistent, connected, competitive customer experience. Those businesses that get this right are rewarded: 68% of ... Read More »

This New Marketing Skill Is Not What You Think

egShutterstock People are a company’s greatest asset. It’s not the structure, processes, or departments – it’s the human beings. Individuals who walk in the door and ride up the elevators each day represent a distinct competitive advantage. Businesses operate at a deficit without great talent. Although most agree that having the right talent is everything, some businesses underinvest in talent development (particularly when it comes ... Read More »

How Businesses Can Use Mobile Marketing to Their Advantage (Infographic)

The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones. Today’s marketing initiatives go far beyond print ads and desktop computers, and it’s more important than ever to have a mobile marketing campaign in place for your business. If you’re feeling stuck, there’s no need to worry. With a ... Read More »

Using AI To Close The Skills Gap In Marketing

Shutterstock With customer needs growing, marketers are expected to deliver excellence across dozens of services, but this just isn’t possible for any singular human or even most teams. Between social media, analytics, data science, search engine optimization and other increasingly digital skill sets, modern marketers must wear more hats than any one head can balance. The industry now needs more ... Read More »

Verizon CMO Believes This Is The Future Of Marketing

Today, CMOs are spending more time on addressing a wider scope of organizational issues. For example, this may mean looking at how to complete a digital transformation. Or, it could involve devising new solutions that more effectively target the right audience. Finally, this action might require looking at issues that go beyond the impact they have on marketing. Recently, Diego Scotti, ... Read More »

Your Marketing Can Be Free When You Leverage Paid Traffic

Michael Tasner CEO @ No Joke Marketing, a demand generation agency focused on ROI & results. Dad, Former CMO of Guerrilla Marketing, Bestselling Author  Michael Tasner , Forbes Councils Shutterstock I firmly believe that marketing is the single most important function in every business. When I look back at my successes and failures over the last 15 years, my greatest achievements came when ... Read More »

4 Ways to Improve Your Content Marketing

HBR STAFF/CHRIS MINERVA/GETTY IMAGES In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. The playbook sounds simple: attract prospects with content relevant ... Read More »

Centralized Marketing Data: Streamlining Marketing ROI By Simplifying Data-Driven Marketing

You may be painfully aware of what disjointed data can do to a marketing initiative. If you’re in a company of any size at all, you’re probably struggling with integrating multiple databases housed in different locations throughout the enterprise. How can you present consistent messaging when the mechanics of a campaign are vulnerable to disjointed data? Data-centricity within the organization ... Read More »

Six Steps To Retaining Marketing Staff

Shutterstock The concern over losing marketing staff is one of the topics I hear most often from chairmen and their CMOs. Regardless of how satisfied they are with their marketing departments, there is an undercurrent: With such high turnover in the field, will organizations be able to retain talent when there is fierce competition nipping at their heels to hire ... Read More »

7 Ways to Create a Killer Marketing Video (Infographic)

Video content is in more demand than ever right now, with 43 percent of consumers wanting to see more videos from marketers. Statistics have also shown that focusing on video content has huge benefits for companies, with 52 percent of marketers claiming that video has the best ROI as compared to all other types of content. Related: 5 Low-Cost Ways to Get Started With Video ... Read More »