Marketing

21 Must-Read Marketing Articles for Every Stage of Business Growth

Marketing connects customers with products. Despite that simple explanation, marketing can feel pretty complicated. To the internet you go. But soon you’ll find another problem—there’s a whole lot of advice out there, and not all of it accurate. The ability to filter signal from noise is now more important than access to information. You need to build your own curriculum ... Read More »

Top Benefits of Blog Marketing to Increase Your Website Traffic & Business

Blog Marketing can be the best tool that can give you maximum results with much lesser budget and it’s the best option for Mid & Small Scale Industries. Through your blog you can easily reach to your target audience and make them aware of your brand. It’s the most budget friendly way to promote your business to online users and ... Read More »

Life insurance is confusing—here’s everything millennials need to know

The last thing you want to think about in your twenties (er, anytime?) is your own death. It’s difficult enough to juggle brunch plans, your love life and your micromanaging boss, let alone plan for what could happen to you decades from now. But life comes at you fast — and suddenly you’re 35, living with your partner and two ... Read More »

5 Ways Brands Can Reinvent Their Digital Marketing Strategy

We are all doing our best to cope under the current circumstances, and I believe that within adversity lies an opportunity to change, evolve and adapt. Whether you’re an individual, entrepreneur or brand, the need of the hour is to reassess, rethink and reinvent your approach. While influencers, billionaires and corporations are joining hands to aid those in need, brands need to sustain business activities ... Read More »

Remember: Digital Marketing Is A Long Game

Pivoting from the world of software engineering to where I am now, running a digital marketing agency, was quite a transition. But after being in this industry for more than 12 years now, I still remember something a mentor told me that has affected how I approach business to this day. It was a story about how when they first ... Read More »

How to Create a Successful Influencer Marketing Campaign

When you’re planning how to create a successful influencer marketing campaign, there are many factors that come into play. From what influencer marketing is in 2020 to what to include in an influencer marketing contract to whether you need an influencer marketing platform, it can be overwhelming to plan a strategy that is right for your brand. The buzz around influencer marketing is echoing loud ... Read More »

5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever

The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters of the 20th century, including agency king David Ogilvy and legendary copywriter Gary Halbert, and its message has only become more relevant in the digital age. While controversy still brews over whether our attention spans have actually shortened, the opportunities to ... Read More »

3 Effective And Low-Cost Marketing Strategies

While marketing in today’s digital world provides many more options for businesses, it also makes it more difficult to know where and how to spend your marketing dollars. And when startups are competing with larger companies who have extensive marketing budgets, it can be especially intimidating to figure out how to win over consumers. Let’s take a look at how ... Read More »

How MarTech can turn festive marketing into profits for any brand

With great diversity comes a great number of festivals. Festivals in India are like hotspots of emotion and celebration laid out throughout the year. And it’s important for marketers to leverage these emotions – in one way or another – to make their products/services a part of these celebrations. Sounds like a good idea, right? Unfortunately, every marketer out there ... Read More »

One size fits all marketing v/s custom made: Beyond stereotypes of segments and digging deep

What is the most effective way for a brand to reach its consumer? And what defines how they build not just effectiveness but rather do so with authenticity in the consumer’s life? This is the number one question in the marketers’ mind set. And there was a time this was done in a simpler and wider form through just print ... Read More »