Business

Administrative Support, Customer Service and Sales Top Most Popular Jobs at Small Businesses

Small businesses may not be adding jobs at the rate bigger companies are right now. But they are growing and adding new jobs to the economy. What jobs are getting filled at America’s small businesses, however? To find out, leading jobs site Indeed.com  looked at the job categories with the most clicks over the last three months. The most popular ... Read More »

30 Businesses that Are Rocking Social Media

Social media marketing isn’t enough these days. You also need social media marketing that stands out. Below are some of the most unusual social media campaigns for businesses large and small. Read this entire list of some of the best social media marketing examples and you’ll find some very clever campaigns and ideas that perhaps you can use in your ... Read More »

11 Unusual LinkedIn Hacks Used by the Pros

Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80% of B2B leads come from LinkedIn, and fully 79% of B2B marketers say that Linkedin has been an effective avenue for lead generation. Whatever your business goals are, whether to have wider visibility, to increase product sales, to improve customer service or to grow brand awareness, there is so ... Read More »

Most startups to find going tough after EU data norms

GDPR intends to give citizens of the EU greater control over their personal information. BENGALURU: The General Data Protection Regulation (GDPR) set to be rolled out on Friday has serious business implications for many Indian companies dealing with clients in the European Union (EU). But the readiness for compliance of the European data law amongst startups has been a mixed bag. The law intends to ... Read More »

Tech startups can play a critical role in retail and CPG industry

We are in the middle of an unprecedented disruption where technology and digital transformation are completely revolutionising the industries. While automation is changing the way businesses operate, business growth is being impacted by digitisation. The hype cycles for emerging technologies is shortening. As a result, new technologies are now making large-scale market impact very quickly and moving to maturity within ... Read More »

Digital lending startups enter classrooms to grow business

While it might push up interest rates, in many cases institutes are open to bearing the interest rates, since quick financing options give them more applicants. BENGALURU: Digital lending startups have started giving out loans for education and professional courses, expanding from focusing mostly on the personal loans and consumer lending space. Bengaluru-based Zest Money is betting big on lending for professional education purposes ... Read More »

Using AI To Close The Skills Gap In Marketing

Shutterstock With customer needs growing, marketers are expected to deliver excellence across dozens of services, but this just isn’t possible for any singular human or even most teams. Between social media, analytics, data science, search engine optimization and other increasingly digital skill sets, modern marketers must wear more hats than any one head can balance. The industry now needs more ... Read More »

Verizon CMO Believes This Is The Future Of Marketing

Today, CMOs are spending more time on addressing a wider scope of organizational issues. For example, this may mean looking at how to complete a digital transformation. Or, it could involve devising new solutions that more effectively target the right audience. Finally, this action might require looking at issues that go beyond the impact they have on marketing. Recently, Diego Scotti, ... Read More »

Your Marketing Can Be Free When You Leverage Paid Traffic

Michael Tasner CEO @ No Joke Marketing, a demand generation agency focused on ROI & results. Dad, Former CMO of Guerrilla Marketing, Bestselling Author  Michael Tasner , Forbes Councils Shutterstock I firmly believe that marketing is the single most important function in every business. When I look back at my successes and failures over the last 15 years, my greatest achievements came when ... Read More »

Best cleaning service florida

Running a company as a small business owner is no easy feat. Between hiring, marketing and accounting processes, it’s a lot for one person to manage on their own. Furthermore, it’s very easy to get caught up in the day-to-day activities and miss the importance of maintaining the physical plant. Consider the following ways that you can stay on top ... Read More »