Business

4 Ways to Improve Your Content Marketing

HBR STAFF/CHRIS MINERVA/GETTY IMAGES In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. The playbook sounds simple: attract prospects with content relevant ... Read More »

Centralized Marketing Data: Streamlining Marketing ROI By Simplifying Data-Driven Marketing

You may be painfully aware of what disjointed data can do to a marketing initiative. If you’re in a company of any size at all, you’re probably struggling with integrating multiple databases housed in different locations throughout the enterprise. How can you present consistent messaging when the mechanics of a campaign are vulnerable to disjointed data? Data-centricity within the organization ... Read More »

Six Steps To Retaining Marketing Staff

Shutterstock The concern over losing marketing staff is one of the topics I hear most often from chairmen and their CMOs. Regardless of how satisfied they are with their marketing departments, there is an undercurrent: With such high turnover in the field, will organizations be able to retain talent when there is fierce competition nipping at their heels to hire ... Read More »

Erez Israeli to join Dr. Reddy’s Laboratories as COO

Dr. Reddy’s office in Hyderabad. Erez Israeli will join Dr. Reddy’s on 2 April as COO and global head of generics & PSAI, based out of Hyderabad. Photo: Kumar/Mint Hyderabad:Dr. Reddy’s Laboratories Ltd on Thursday announced the appointment of Erez Israeli, former president and CEO of Enzymotec, as the chief operating officer (COO), succeeding Abhijit Mukherjee, who will retire on ... Read More »

Should I Tell My Boss I’m Job Hunting?

Shutterstock Dear Liz, I know you say it’s a bad idea to tell your boss you’re job hunting, but I think my situation is different. I like my boss a lot. I like my job. I have to quit my job because it’s too far away from my daughter’s day care. I have to find something closer. If I try ... Read More »

Redefining retirement: Senior citizens give back to the society, explore more job opportunities

Gone are the days when retired seniors simply withered away after a productive life at work for decades. Statistics show that retirees returning to the job market is seeing a steady year-on-year increase. With increased life expectancy, need for independence and the desire to give back to society, the elderly are redefining retirement. The ‘She Who Knits’ Facebook page is ... Read More »

India job market may expand 20% next financial year

Since November 2016, the Indian job market has weathered the storm created first by demonetisation and then by the initial glitches related to the execution of GST. MUMBAI | NEW DELHI: India’s job market is likely to see 15-20% growth in hiring next financial year (2018-19) on improving business outlook and industry confidence supported by GDP growth, according to estimates by recruitment firms. At ... Read More »

How To Obtain An Alcohol License For Your Business

It is no secret that you cannot serve or sell alcoholic beverages to your customers without an alcohol license. Failure to obtain an alcohol license could result in a fine, cease and desist order or even jail time. Luckily, you can still receive your alcohol license before your grand opening. Follow these steps to obtain the right alcohol license for ... Read More »

Australian PM Malcolm Turnbull backs Adani’s coal mine project in Queensland

Speaking at a business forum in Sydney, Australian PM Malcolm Turnbull said: ‘This is a project that has gone through extensive environmental permitting both at the state level and federal level, mostly state.’ Photo: Bloomberg Melbourne: Australian Prime Minister Malcolm Turnbull on Wednesday strongly supported Indian energy giant Adani’s controversial $16.5 billion coal mine in Queensland, saying the project has gone ... Read More »

Why B2B Startups Fail – And How to Prevent It

Why do startups fail in the B2B world?  Any number of reasons.  Today we’re going to take a look at some of the main reasons, and more importantly, what you can do about it. The numbers are daunting.  Startup failure rates indicate 50% of small businesses are out of business within five years. However, rather than focus on the negatives, you ... Read More »