Business

What you need to know in advertising today

In a 15-page internal memo obtained by Cheddar, Snap CEO Evan Spiegel admitted that it went too fast in releasing its controversial app redesign, and set company-wide goals for 2019 – including becoming profitable. “In our excitement to innovate and bring many new products into the world, we have lost the core of what made Snapchat the fastest way to communicate,” Spiegel ... Read More »

9 Key Tactics the Pros Use When a Large Client Fails to Pay

Being in business isn’t easy — especially when it comes to revenue. While some clients pay regularly and on time, there are others that stall or hold off payments until the last minute. Sometimes, a company can declare bankruptcy and go out of business, leaving you with a big, unpaid invoice. No one wants to be in that situation, which is why we asked members ... Read More »

55% of Remote Workers Now Telecommute Full Time, Survey Says

Digital technology has upended the way we work and where we can work. And a new survey from AND CO and Remote Year has some insightful data regarding the state of remote workers in 2018. According to the survey, 55% of the respondents said they worked remotely 100% of the time. There was another 28% who said they worked remotely and on-site, and another 15% ... Read More »

30 Years Ago, Women Entrepreneurs Couldn’t Do This One Simple Thing

The other day, I read an article that blew me away. Writing in Forbes, entrepreneur Deborah Sweeney reminds us that until 1988, women entrepreneurs could not get business loans without a male relative as a cosigner. It didn’t matter if the male relative was even involved in the business, or if he was under 18; he was essential to experienced businesswomen getting the ... Read More »

Invest in debt funds for at least 3 years for income tax benefit

consider at least a three-year time frame for getting better post-tax returns from your debt fund investments. Photo: iStock MORE FROM MONEY » Once-Iffy US-focused pot stocks are becoming investor darlings Axis Bank m-cap erodes by ₹4,709 crore after Q1 results India’s Q1 fiscal deficit at 68.7% of 2018-19 target Can standardisation of exclusions in health insurance policies help customers? ... Read More »

Axis Bluechip Fund bests rivals by staying clear of momentum stocks, mid-caps

Axis Asset Management Co manages around $12 billion in assets. Photo: Bloomberg Sticking with financial stocks and not chasing returns has helped Axis Asset Management Co. to ride the wave of volatility in Indian markets that has hammered many of its competitors. The Axis Bluechip Fund is up 25% over the past year, beating nine index funds and 35 other ... Read More »

ITR filing AY2018-19: Check your income from other sources

Here are the sources of income chargeable to tax and details of income from other sources and tax exemptions allowed under them. Graphic: Mint The income tax return filing due date for assessment year 2018-19 is less than a week away, and if you haven’t already filed your ITR, you better hurry. Kartikey Kulshrestha, 23, a Delhi-based lawyer, who is ... Read More »

Why empowered marketers will own the customer experience by 2020

By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. A 280-character Twitter post, Instagram snap or Facebook update from a disgruntled consumer can destroy a brand’s long-built reputation and performance in an instant, so brands must deliver a consistent, connected, competitive customer experience. Those businesses that get this right are rewarded: 68% of ... Read More »

This New Marketing Skill Is Not What You Think

egShutterstock People are a company’s greatest asset. It’s not the structure, processes, or departments – it’s the human beings. Individuals who walk in the door and ride up the elevators each day represent a distinct competitive advantage. Businesses operate at a deficit without great talent. Although most agree that having the right talent is everything, some businesses underinvest in talent development (particularly when it comes ... Read More »

How Businesses Can Use Mobile Marketing to Their Advantage (Infographic)

The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones. Today’s marketing initiatives go far beyond print ads and desktop computers, and it’s more important than ever to have a mobile marketing campaign in place for your business. If you’re feeling stuck, there’s no need to worry. With a ... Read More »