Are you curious about the requirements for publishing at Mediavine? You have arrived at the right location. Mediavine is for big bloggers and smaller publishers alike, placing a premium on original content and website quality.
How do we define that, and do you qualify?
Let’s go over the Mediavine application requirements and process:
Mediavine Application Requirements
Mediavine requires 50,000 sessions a month (usually around 60,000 pageviews), according to Google Analytics. We prefer to measure sessions over other ad management services. (And here is why:) In a nutshell, we have discovered that sessions are the most appropriate metric for determining the potential for monetization of a website and the ways in which its audience interacts with it. Check out our most recent guide to learn more about RPM and how Mediavine calculates it for additional reading on the subject. Mediavine requirements include much more than just session totals, however. So, during the application process, what else are we looking at? Qualitative Website Those who are familiar with Mediavine are aware of our importance to reputation and integrity. This is not only our mentality with publishers, but within the industry and with advertisers as well.
There’s a reason Mediavine delivers industry leading CPMs.
Incredible sales and revenue teams working behind the scenes, engineers developing innovative technology, and a support staff working 24/7 to help publishers all set us apart, but we’d be going nowhere fast if advertisers didn’t trust the quality of Mediavine sites.
Mediavine has built the largest, most trusted, brand-safe portfolio of sites at this scale, and we’ve developed longstanding partnerships with advertisers that typically wouldn’t work with what the industry (meaning advertisers, not publishers) often calls a “network.”
Keep in mind that Mediavine is more than just a network; our reputation is the reason advertisers work with us and trust us. With the most stringent guidelines and requirements of any ad management company, we maintain that industry-exclusive high standard. Quality and size are not the same thing. We frequently hear that Mediavine requires less traffic than other businesses. This is true, but more traffic does not mean stricter quality guidelines.
Ad management is approached holistically and long-term by Mediavine. Because their audiences are engaged, our bloggers produce high-quality content and provide advertisers with excellent value. That happens at 50,000 sessions or 25 million sessions.
That’s what’s important to us, and it’s why we have such strict guidelines for whom is accepted.
Think about it this way: When looking for something, such as a recipe, a credit card, or the latest news, do you rely solely on the largest and most authoritative voices, or do you turn to smaller, more intimate, and authentic sources that you are confident in? So, what exactly is quality? At Mediavine, we require publishers to create original content that engages with users, to be closely vetted and to be in good standing within the industry and with our ad partners. With each site that is a part of Mediavine, we look at the following: Original, Engaging Content
From craft, parenting and travel blogs to food, finance and fitness, Mediavine publishers succeed in all verticals and all are welcomed. Our support team first checks each site’s best-performing and most recent posts to see if users are interested in the content. The reason is straightforward: users won’t be interested in ads if they aren’t engaged with content. Advertisers are obviously seeking a return on their investment, and if ads with Mediavine aren’t performing, they won’t see that return and will realize it quickly.
Allow-listed, verified traffic Going hand-in-hand with content that engages readers? Actual, human readers. Isn’t that a crazy idea? Each Mediavine applicant sends us a PDF that contains all of their Google Analytics traffic and user behavior insights. We are able to guarantee that traffic is genuine as a result of this. You’d be surprised (or maybe you wouldn’t) at the sheer amount of NHT (non-human traffic) or paid traffic plaguing the Internet. Up to 40% of all online ads, according to some studies, are served to fake visitors. That percentage is close to zero at Mediavine. After extensive vetting using Google Analytics, we hand things off to our ad partners who use internal blocklists and third-party tools, such as Integral Ad Science and HUMAN, to further verify your traffic and safeguard our reputation, their own and yours as well. Everyone benefits. Good Standing with Google Adsense Mediavine is a Google Certified Publisher Partner and one of the biggest players in the industry is Google AdExchange. In order to make sure sites perform optimally, we’ll make sure your site is in current good standing with Google AdSense and Google AdExchange.