To keep oneself updated, marketers need to follow blogs on social media marketing for the latest social media news, best practices, and case studies. All this current information can be obtained from the best social media blogs in the industry.

Whether you are looking for social media blog post ideas for your own blog or whether you are looking for best ways to manage your social media marketing, learning from industry renowned social media blogs is a great way to stay updated.

In this article I have made a list of top 20 social media marketing blogs to follow:

Social Media Marketing Blogs

Here’s the List of Top Social Media Blogs:

1. Mashable

Mashable is one of the biggest names in the social media space and is one of the most renowned social media blogs.

It started as a dedicated social media blog but has grown and expanded into a global, multi-platform media and entertainment company. That said, they still cover lots of latest news on social media as you can see from the screenshot above.

2. AgoraPulse

AgoraPulse is a social media management tool for teams and agencies. Their blog is entirely focussed on best practices and tips for social media marketing. All the posts have actionable tips and screenshots to make it easier for you to grasp the information.

In fact, AgoraPulse was rated as the number one social media blog by Social Media Examiner in its top 10 social media blogs roundup this year.

3. Buffer Social

Buffer is a social media management tool and they have crafted a niche for themselves with a very high-quality blog posts related to social media marketing. They write with a lot of psychological research in terms of how to reach out to the target customers using social media.

I definitely recommend this social media blog to all the newbies as well as the advanced marketers alike to keep themselves abreast of the best practices.


This blog is run by Dustin Stout. The content on this blog is centered around optimizing different social media channels. The content is extremely thorough, helpful and actionable.

For example in the following screenshot from a blog post, they have shared a complete social media images guide and templates for the same.

5. Jon Loomer

Jon Loomer runs a very high-quality blog focussing entirely on advanced Facebook marketing. Facebook on its own is a behemoth social network.

With more than 2 billion active users on its platform and has integrated its ads platform with Instagram (which is now a part of Facebook), no marketer can even dream of not being on Facebook to tap the target customers. Follow this blog for some really insightful Facebook marketing tips from Jon Loomer.

6. Sue B. Zimmerman

While Jon Loomer is focussed only on Facebook, Zimmerman is focussed entirely on Instagram! Instagram with more than 700 million active users has become a must use social network for brands, especially those who want to target the teens and young adults.

Zimmerman shares extensive tips on how to tap Instagram effectively for your Business.

7. Peg Fitzpatrick

If you want an exclusive content related to marketing on Instagram and Pinterest only, then you can follow Peg Fitzpatrick’s blog. Pinterest with its visually rich platform is highly popular among users and has become a decent source of traffic to websites which are visually rich.

So if you are interested in learning about Pinterest specifically, this blog could be good learning ground for you. She is also a co-author of the book “The Art of Social Media” along with Guy Kawasaki!

8. Socially Sorted

This blog is run by Donna Moritz. She lays down a special emphasis on visual content on social media. Like infographics, storytelling through images and videos and much more. Since the visuals matter a lot in social media marketing, you can follow this blog to get some handy tips on fine-tuning your social media efforts.

9. The Social Media Hat

The Social Media Hat is focussed on different aspects of social media marketing. Their posts are detailed with great information and nice screenshots. What I really liked about their blog is the cleanliness and emphasis only on content. No distractions for the reader.

10. Top Dog Social Media

Top Dog Social Media shares some really useful tips and infographics on almost all the aspects of social media marketing. Their infographics and articles are well researched and offer lot of value to the marketers. Plus they have an exclusive section for LinkedIn marketing, which is a boon for B2B marketers.

11. Social Media Examiner

Social Media Examiner calls itself the world’s largest social media marketing resource. And this is not without any reason. They have a repository of detailed content on social media marketing, interviews of experts, latest industry research reports, and also conduct industry events.

They also do a roundup of top 10 social media blogs each year. A must follow for all the sincere social media marketers.

12. Razor Social

Razor Social is run by Ian Cleary. This blog focusses on social media tools and technology. So, if you are passionate about the latest social media tools and technology, this is a must follow blog for you.

But that’s not all. They also share great content on other aspects of social media marketing. They also run marketing consultancy and training programs apart from the social media blog.

13. Sprout Social

Sprout Social offers different social media management solutions for businesses. Their blog is divided into different categories like #Sproutchat (where they share a recap of their twitter chats), Publishing, Agencies, Social Strategy, Analytics etc.

It is one of the best social media analytics blogs. They post almost one new article each day, so you can stay tuned for latest articles on their blog on a regular basis.

14. Social Media Today

Social Media Today is one of the largest global blogs on social media marketing. They have a large number of contributors from around the world who write on different aspects of social media marketing. On their blog, you will find webinars, best practices for different social networks, articles on social business and much more.

15. Marketing Profs

Marketing Profs is a great resource for marketers. They cover not just social media but almost all other areas of digital marketing. Although their blog is mainly targeted at working professionals, in my opinion even newbies can learn a lot from their blog.

They have podcasts, infographics and hundreds of articles with actionable tips on their blog. In short, it is an extremely high-quality blog.

16. HootSuite Blog

HootSuite is one of the oldest and most trusted social media management and analytics tool. They have an excellent and highly active blog where they share articles covering social media strategy, advice, and actionable tips.

Also, their blog is quite active and they post several new articles each week. So the content on their blog is fresh and useful for the marketers.

17. Marketo

Marketo is a marketing automation software. They have a high-quality blog for marketers with great social media marketing tips! Content on their blog is crafted both for B2B and B2C marketers. You can get some idea about their content from the following screenshot.

18. Forbes Social Media

Forbes is a trusted name in business news space. They share latest social media news on their website which you will find interesting and unique compared to other typical social media blogs. If you are looking for blogs on social media, Forbes is a good choice to stay updated.

19. Social Samosa

Social Samosa is one of the renowned blogs on social media marketing in India. It covers latest social media news (local as well as international), social media campaigns’ reviews, case studies (mostly related to Indian brands), interviews and much more.

Some of the social media blog topics covered on their blog are social media campaign reviews, social media strategy reviews, social media campaign face-off and social ketchup etc.

20. Lighthouse Insights

Lighthouse Insights is also one of the best social media blogs in India. It is run by Prasant Naidu. This blog mainly covers social media and digital marketing case studies of both Indian and global brands.

Apart from that, they do coverage on social media and digital marketing agencies in India. They also cover stories on different social media networks and latest digital marketing reports.

Digital Vidya’s blog which was ranked amongst Top 10 Marketing Blogs of India by Search Engine Journal encompasses engaging and informative content around digital marketing, social media marketing and much more!

Interestingly, the social media section has more than 1100 posts related to different areas of social media marketing! This includes posts on how to create social media plans, best tips for each social media channel as well as how to launch ads and measure results. Basically, everything a newbie requires is covered by them.


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