At any point came by one of those blue-shaded paan shops in the city and saw the…
Advertising
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During this very challenging time, where is the coordinated leadership from the advertising industry? The advertising experts…
Ads seamlessly integrated into the Facebook Feed, carefully customized to each user’s usual content. Instagram story ads…
As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. How…
Everything the consumer does today is simply a tap and a swipe away on their smartphones. There…
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money…
MUMBAI: Digital advertising in 2019 witnessed a 26% increase over 2018 to reach Rs 13,683 crore, even as overall advertising witnessed…
TechRepublic’s Teena Maddox talked to Dave Neway, head of marketing at IBM Watson Advertising, at CES 2020 about how Watson can take advertising…
Apple’s dedicated ad agency is cutting staff. Media Arts Lab, a unit within Omnicom Group agency TBWA that’s dedicated…
During the Advertising Week in New York this week, how advertisers respond to gender stereotyping will likely…