Business

Simpler GST turns out to be bad business for India’s tax consultants

MUMBAI: For a newly minted partner in one of the Big Four professional services firms, becoming a stay-at-home dad had never crossed his mind. That, until last month. He had joined the company as a partner in 2016, with a 30% pay hike, from a rival firm. With an eight-figure salary, a chauffeur-driven, high-end German car and a penthouse in ... Read More »

In pics | Top 10 Asia Pacific cities where business meets pleasure

1/12 A survey conducted by the Economist Intelligence Unit ranked 26 Asian cities for business travellers based on parameters such as ease of transport, safety and options for dining out, giving them a “Bleisure” score. While Tokyo was the most sociable city for business travellers, Indian cities raked big on the ‘culture’ they offer. Here are 10 cities that offer ... Read More »

Startups, ecommerce companies flood campuses with offers

NEW DELHI: Job offers are pouring in at the nation’s top business schools from ecommerce companies and startups, which are on the lookout for managerial talent with a technical background to drive the next phase of growth. Indian Institutes of Managements in Bengaluru, Kolkata and Kozhikode, and the Faculty of Management Studies (FMS) in Delhi said they have seen steep increase in offers ... Read More »

No headwinds for marketing to women

Shelley Lazarus, when she became chief executive of Ogilvy in 1997, said during an interview to The New York Times, “I don’t underestimate the fact that it made me very visible, that I added value (in the client meetings) because I had the right hormones going through my blood as the people we were selling to. I could say, ‘As ... Read More »

Chanda Kochhar distances herself from husband Deepak’s business dealings

ICICI Bank’s former MD and CEO Chanda Kochhar has yet again distanced herself from husband Deepak Kochhar’s business dealings. In the third round of questioning by the Enforcement Directorate (ED) at its Mumbai office on March 4, Chanda denied having any knowledge of loans allegedly routed to her husband’s company NuPower Renewables that had dealings with Videocon Chairman Venugopal Dhoot. ... Read More »

Theory vs. Reality: How to Solve Your Marketing Strategy Problems

English poet Robert Burns once said, “The best-laid plans of mice and men often go awry.” Nowhere is that saying truer than in marketing. Marketing professionals know that drafting a good strategy for reaching your customers and boosting business can often be an exercise in futility. There are dozens of established marketing strategies, all of which serve a purpose connecting ... Read More »

Best Buy Is Still In Business — And Thriving

Electronics retailer Best Buy is still in business, standing up to Amazon, and thriving. For the fourth quarter of 2018, the company reported $42.1 billion in revenue,  $2.72 in non-GAAP earnings per share, and an 11% dividend increase. That’s certainly a big turnaround from almost a decade ago when Best Buy was under pressure from online giant Amazon, fighting for its survival. Wall Street took ... Read More »

How To Save Advertising – Fewer Decisions Based On Bean Counting

Ami Hasan originally studied architecture but later switched to advertising and he is one of the few advertising people who have successfully worked as an Art Director, copywriter, account director, Creative Director, managing director and chairman. During his entrepreneurial career of about 20 years he has started two creative agencies and later sold them to big multinational advertising companies. He sat ... Read More »

TAM Media Research, Israeli firm develop digital advertising measurement tools

TAM Media Research, along with Israel-based business intelligence solution provider BI Science, has unveiled Digital AdEx, a service to monitor and provide information on advertisements across more than 3,000 digital publishers. “We have been working with BI Science for over a year on Digital AdEx,” TAM Media chief executive LV Krishnan told ET. “We soft-launched the service a few months back, and ... Read More »

How to Protect Your Small Business from Social Engineering Attacks

No business is safe from social engineering attacks, that includes small businesses. Believing that their company isn’t a possible target is the first mistake that makes small businesses vulnerable. They assume that cyber attackers are only looking at large corporations as prey. True, these big companies provide a bigger target, but cyber attackers don’t discriminate. One should also take into ... Read More »