Business

What you need to know in advertising today

Facebook wants to turn Instagram Stories into the next big ad platform, and is trying to get brands of all sizes embrace it. The company today unveiled a number of updates that make it easier for brands and businesses of all sizes to advert ize on the platform, including a new uploading tool that lets marketers who already produce Instagram ... Read More »

Hurricanes Harvey and Irma Highlight Small Businesses’ Need to be Prepared

With recovery starting after Hurricane  Harvey in Houston and Floridians just beginning to emerge after Hurricane Irma, it a good reminder for  small businesses everywhere to rethink their preparedness.  Meanwhile businesses in both locations will be facing the challenge to try to rebuild. Small Businesses After Disasters Big box retailers and huge businesses in the area are more likely to have ... Read More »

What America would look like if it guaranteed everyone a job

People Demanding Action Imagine if a well-paying job, with benefits and a high enough salary to pay for rent, transportation, and food, were a human right. Imagine the US federal government established a policy whereby anyone who didn’t have a job and wanted one could go into a local office for a government agency — call it the Works Progress Administration — ... Read More »

Digital Advertising Spends To Triple In Next 3 Years

Thanks to explosive growth in smart phones, rapid internet penetration and cheaper data rates, there is some good news for all digital platforms. Digital advertising spends are set to triple very quickly to cross Rs 23,790 crore by 2020 from Rs 6,830 crore in 2016. Also, as the percentage share of the overall advertising pie, the share of digital advertising ... Read More »

Pound boosted by UK manufacturing growth – as it happened

The pound rose above $1.32 on Friday after stronger-than-expected manufacturing data. Output in the sector grew by 0.5% in July, boosted by car production Photograph: Bloomberg/Bloomberg via Getty Images Closing summary Before we close up for the day, let’s take a look at how European markets are performing. It’s a fairly mixed bag: FTSE 100: -0.4% at 7,369 Germany’s DAX: ... Read More »

PayPal shortlists 5 fin-tech startups for India Incubator

Global digital payments company PayPal Holdings, Inc. has shortlisted five fin-tech startups for the fifth edition of its India Incubator Challenge, it said in a media statement. PayPal will be picking up an undisclosed amount of stake in each of the selected startups this year. Launched in 2013 in partnership with The Indus Entrepreneurs, the PayPal Incubator focuses on startups ... Read More »

The Apostle to the Media

When a public person you know and care for dies too soon, there is a temptation to elevate their historical significance, to cast them as an era’s representative figure in order to persuade easily distracted readers to pay closer attention to the life they lived. I’m going to give in to that temptation in this column. In the life of Michael ... Read More »

5 Elements Many Retailers Miss When It Comes To Marketing

Shutterstock Nearly every retailer has a marketing strategy, but they’re not always as effective as we’d like. According toEconsultancy, only 22 percent of businesses were satisfied with their conversion rates in 2016. Striking a balance between working on your business and working in your business can be tough. When you get dragged into the day-to-day tasks, it’s easy to miss the bigger picture, causing your ... Read More »

Star Sports mega deal: How buying IPL media rights will change sports broadcasting?

Last month, Jawahar Goel, a television industry old-timer and chairman, MD of India’s satellite TV distribution platform Dish TV sent out a letter to the Information & Broadcasting Ministry, Telecom Regulatory Authority of India (TRAI), Competition Commission of India and the Board of  Control for Cricket in India (BCCI) wherein he warned them of Star India’s emerging sports telecast monopoly in India ... Read More »

What you need to know in advertising today

A group of ad tech heavyweights and top brands are betting thatblockchain , the distributed ledger technology that underpins the cryptocurrency bitcoin, can fix all that ills digital advertising. The startup Amino Payments has lined up support from ad tech giants like AppNexus and marketers like T-Mobile, and is hoping that blockchain can reduce fraudulent web ads and bring clarity to the murky ... Read More »