Fendi, one of the most coveted fur fashion brands in the world, recently celebrated its 100th anniversary, a significant event in the history of the luxury clothing industry. Fendi was established in 1925 by Adele and Edoardo Fendi in the Eternal City of Rome as a leather and fur atelier with a single boutique. The couple’s five daughters, Anna, Carla, Franca, Alda, and Paola, led the brand as it quickly gained a lot of attention. In 1965, when the sisters appointed Karl Lagerfeld as head designer, Fendi reached a turning point.
As a result, a designer and a Maison worked together for 54 years, making it the longest collaboration in fashion history. With product launches that became cult favorites during these golden years, Fendi became a global stalwart. Karl Lagerfeld’s contribution to Fendi’s success also includes the brand’s iconic double F logo, which, contrary to popular misconception, refers to “Fun Furs” rather than the initial of the name. However, Silvia Venturini Fendi, Anna Fendi’s daughter, is another well-known character who contributes to the success of Fendi when discussing the company’s past. She is not only the only family member employed by the business at the moment, but she is also the one who designed the coveted Fendi Baguette Bag. In the show Sex and the City, Sarah Jessica Parker made the design popular with her line, “It’s not a bag—it’s a Baguette!” when a thief holds you at gunpoint. The Hollywood star wore a variant of the same item to Fendi’s 100th anniversary fashion show. The Fendi Peekaboo Bag is another cult classic that is a key example of Venturini’s design excellence.
The Fendi Croissant, which is both contemporary and fresh, is one of the most widely used hobo bags in the world. Similar to the other signature designs of the brand, the Croissant is available in a variety of colors and materials, including crochet and calf leather. Fendi is a legendary brand that adapts to the changing times and their varying sensibilities thanks to its design versatility. The luxury Italian fashion house keeps things fresh with modern iterations, despite the fact that many of their silhouettes have been referred to as the “it” bags for the foreseeable future. Fendi is still the industry’s leader, serving style and flawless Italian craftsmanship after a century. Furs, muted hues, tailored dresses, and other fashions paid homage to the Maison’s three generations of maternal lineage at the most recent fashion show, which was held to celebrate its 100th anniversary. The top fashion models, such as Adriana Lima, Yasmin Le Bon, Eva Herzigová, and Karen Elson, donned both vintage and contemporary styles in the exhibit. More than a fashion show, it was a homage to a hundred years of perseverance and cementing the past and future legacy of Fendi.