Tag Archives: 6-second

Fox plans more 6-second ad slots, as digital influences television

Digital advertising hit a huge milestone this year: in the US, the Interactive Advertising Bureau (IAB) says that¬†digital ad spend surpassed television ad spend for the first time ever. By most estimates, digital will overtake television on a global basis this year.¬†As the balance of power shifts, the impact of digital is not only reflected in ad spend but in ... Read More »