Tag Archives: Content

Amazon Spent $1.7 Bn On Making Original Music And Video Content In Q1 2019

Global ecommerce giant Amazon has announced in its quarterly financial filings that it has spent  $1.7 Bn on video and music content in the first quarter. Amazon said in a SEC filing, that the total capitalized costs of video, which is primarily released content, and music in the first quarter was $4.2 Bn, against $3.8 Bn in Q4 2018. It further explained ... Read More »

How YouTube India spurred a thriving content economy cutting across genres, languages, demographics

India’s YouTube stars are rushing against time just days ahead of the YouTube FanFest. The event, which takes the platform’s biggest stars to live stages worldwide, is in India now. YouTubers say FanFest is “a lot of craziness”. So, chasing them down for conversations in the midst of their frenetic schedules was not easy. “Mera abhi tak FanFest ka script likhna ... Read More »

Social media firms warned they could be blocked over suicide content

Social media firms could be banned if they fail to protect children from suicide and self-harm material, the Health Secretary has warned. Matt Hancock said Parliament had the power to block access to the social networks and that the Government “must act” if tech companies failed to purge their sites of such images and videos. His comments come as a Daily Telegraph investigation ... Read More »

Won’t allow Indian content as it damages our culture, says Pakistan Supreme Court

Indian TV shows have been banned in Pakistan. Pakistan’s Chief Justice Saqib Nisar on Wednesday said that the country’s Supreme Court will not allow Indian content to be shown on Pakistani TV channels as it “damages our culture”. Nisar’s remarks came as a three-member apex court bench heard an appeal filed by the Pakistan Electronic Media Regulatory Authority (Pemra) against ... Read More »

Call of Duty: Black Ops 4 to Get More Free Content Than Any Other Game in Call of Duty History – Report

HIGHLIGHTS Black Ops 4’s free content includes maps and specialists Themed events could allow access to premium maps The game is out on October 12 Call of Duty: Black Ops 4 is out on October 12 and in the run up to this it seems that the game will have a wealth of free content drops, so much so that Activision ... Read More »

4 Ways to Improve Your Content Marketing

HBR STAFF/CHRIS MINERVA/GETTY IMAGES In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. The playbook sounds simple: attract prospects with content relevant ... Read More »

Facebook Says Not Its Job to Recruit Publishers for Content

In a clear message to news publishers, a top Facebookexecutive has emphasised that it is not their job to recruit people from media organisations for the content on the social media platform. At the “Code Media 2018” conference in California organised by the famous tech portal ReCode, Facebook’s Head of News Partnerships Campbell Brown said “her job is to make sure ... Read More »

Snapchat Plans Move Into Scripted Content by the End of the Year

HIGHLIGHTS Snapchat is likely to move into scripted content through its shows Snapchat is relying on its partners to finance video content Snap and Time Warner announced to produce shows in June Photo-sharing platform Snapchat is likely to move into scripted content through its shows by the end of year. A report in the Variety on Wednesday quoted Snapchat’s head of content ... Read More »

Content Is To Marketing As ROI Is To Revenue

We are in a time where brands must act as media companies to manage perception, build loyalty, engage users and proactively affect revenue. And with the information overload epidemic growing, it can be hard to stand out from the crowd no matter how great or innovative your product may be. Content and marketing are one and the same, thus every potential ... Read More »

YouTube stars are blurring the lines between content and ads

Beyonce, Justin Bieber, Kim Kardashian and Kendall Jennerare just some of the celebrities under the microscope for using social media to shamelessly plug sponsored products. Advertising without proper disclosures has become a growing problem with influencers that have thousands or millions of followers on Facebook, Instagram and Twitter. And it’s happening on YouTube as well, where it’s often hard to tell whether videos from ... Read More »