Tag Archives: Listening

Channelising social chatter: What is the potential of social media listening and analytics?

Social media listening is beyond customer service; it is direct feedback on the brand, product and customer satisfaction. By Raman Mittal Every brand has a customer base on social media, which means there will always be conversations around the brand. And if brands don’t measure these conversations, they are missing out on a big chunk of insights that could be ... Read More »

Music is a DISTRACTION when you’re driving: Listening to the radio makes it difficult to concentrate and can slow down reaction times

Listening to music while driving could be having a serious affect on your ability to concentrate. Scientists measured brain activity while volunteers concentrated on sounds coming from speakers. Participants were found to have slower reaction times and higher mental stresses when looking away from the audio source they were focusing on. The scientists behind the study believe the effect could ... Read More »

Your Phone May Be Listening to Ultrasonic Signals for Better Ad Tracking: Report

  For years, we’ve had phones with always-on listening capabilities. Starting with the first Moto X in 2013, followed by such devices as the Nexus 6 in 2014 and the iPhone 6s in 2015, many smartphones today can wake up from standby by saying hotwords like “Ok, Google” or “Hey Siri” respectively. Today the same technology is applied to smart ... Read More »