Tag Archives: magazines

Google is advertising in print magazines and you can’t tell

Perhaps you would buy a smartphone for its camera if you knew it was used to photograph the rapper Cardi B on the cover of W magazine. Or actress Angela Bassett on the cover of Allure. Or Ryan Gosling on the cover of GQ. If so, you might prefer to know that the company pushing this phone—Google in this case—paid for ... Read More »

A media company known for supermarket magazines is upending the digital publishing model

Bauer Xcel Media US wants to be at the forefront of using data and analytics. The US digital offshoot of the German media giant encourages its editors and sales teams to collaborate Bauer editors take into account what content will make the most money from ads when making decisions on what to cover. Editors are supposed to think about what their readers ... Read More »