Tag Archives: Newspaper

Is Newspaper Advertising Worth The ROI?

The death of the newspaper industry hasn’t occurred as predicted. In actuality, it has picked up steam, with nearly 70% of the population reading newspapers on the regular, according to Nielsen research. While this is certainly good news for publishers, it hasn’t been the rise in revenue the publishing industry was banking on. Ad revenue hasn’t met the circulation surge, as reported ... Read More »

Samsung Apologises for Galaxy Note 7 Scandal With US Newspaper Ads

Samsung took out advertisements Monday in major US newspapers to apologize for the Galaxy Note 7 scandal in which fire-prone batteries forced a global recall of the popular smartphones. The full-page ads in the Wall Street Journal, New York Times and Washington Post admitted the company “fell short” on its promise of delivering “breakthrough technologies that enrich people’s lives.” “For ... Read More »