Tag Archives: OAR’s

Project OAR’s bid to standardize addressable TV advertising moves into phase two

This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe. Three months after Project OAR, a TV advertising industry group effort to open up addressable TV advertising, was announced, the consortium has a working prototype and more members, including official support from advertising agencies. Now comes ... Read More »