Tag Archives: relevant

5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever

The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters of the 20th century, including agency king David Ogilvy and legendary copywriter Gary Halbert, and its message has only become more relevant in the digital age. While controversy still brews over whether our attention spans have actually shortened, the opportunities to ... Read More »

Google’s close by for Android suggests Apps, websites relevant to your vicinity

Google has added a new feature called close by to shows apps and web sites to users primarily based on their vicinity. those apps and services offer more facts about that area. this feature will roll out as part of the upcoming Google Play offerings launch, and could paintings for Android four.4 KitKat customers and above, Google said in a ... Read More »