Tag Archives: Spends

Digital Advertising Spends To Triple In Next 3 Years

Thanks to explosive growth in smart phones, rapid internet penetration and cheaper data rates, there is some good news for all digital platforms. Digital advertising spends are set to triple very quickly to cross Rs 23,790 crore by 2020 from Rs 6,830 crore in 2016. Also, as the percentage share of the overall advertising pie, the share of digital advertising ... Read More »

Lyft Is Gaining on Uber in the US as It Spends Big for Growth

Visit many of America’s top landmarks, and amid the crowds of tourists, you’ll find hip, young people in pink, mustache T-shirts. This small army, spread across 20 of the largest US cities, has been out in full force since late last year, handing out $50 Lyft ride vouchers to anyone passing by. For those who happen to miss the street ... Read More »