Author Archives: Loknath Das

These Digital Entertainment Junkies are Out to Conquer the World

Entertainment is the fourth sine qua non added to the popular slogan of our socialism – food, clothing and shelter (Roti, Kapda aur Makaan). While smartphone actually outsmarted the ‘idiot’ box in recent past as the primary screen for entertainment, the 4G roll-out reinforced digital to be the new mass entertainer. What begins now is the democratization of digital entertainment ... Read More »

Finally, startups get a healthy dose of ‘vitamins’ B and C in 2017

Overall venture capital and private equity funding nearly doubled to $7 billion in the first half of 2017 (H1 2017) over the comparable period last year. However, the number of deals fell from 536 to 387, resulting in a higher average deal size. The euphoria of 2015 is a distant memory, as is all the talk about winter coming (or ... Read More »

10 Tips for Looking into the Future of Your Small Business

Small business owners have to constantly look toward the future in order to retain long-term success. This means keeping an eye on tech trends, finding the best times to make investments and adjusting your marketing efforts. For more on looking to the future of your small business, check out these tips from members of the online small business community. Evolve ... Read More »

Digital platforms to drive growth in media and entertainment: Report

According to EY’s report on the industry growth in digital media businesses would far outpace TV, print, radio or music concerts at 26 per cent CAGR between 2016 and 2021. MUMBAI: India’s media and entertainment industry is forecast to touch $34.8 billion by 2021, logging a CAGR of 11.8 per cent in the preceding five years, paced by significant growth in digital platforms that ... Read More »

The Only Marketing Strategy You Need

Marketing and promoting your business should be an ongoing process. A good marketing strategy is the scaffold that allows your business to grow because marketing should be an ongoing process. It can be easy to become confused or lost. Gain control with this guide to what a fantastic marketing strategy should be. Imagine several helium filled balloons, all bobbing about ... Read More »

PM’s task force recommends scrapping 5-yearly job survey

Move comes amid criticism about the lack of adequate jobs The Prime Minister-appointed task force has recommended that traditional Employment-Unemployment Surveys carried out by the National Sample Survey Office (NSSO) every five years be scrapped. The panel has instead suggested a new periodic labour force survey to provide estimates of labour force, employment, unemployment, nature of employment and industry. To ... Read More »

What you need to know in advertising today

Instagram Instagram appears to be turning the screws on Snapchat, luring marketers and advertisers by offering them a chance to test new ad products free. Business Insider spoke with six advertising executives about Instagram’s strategy, who said Instagram regularly looked to incentivize advertisers to spend more on the platform by offering them free chances to test new ad products or ... Read More »

Clamour for rate cut by the RBI rises after wholesale inflation falls

India Inc. on Friday called for an easing of the monetary policy by the Reserve Bank of India (RBI) in line with June’s deceleration in the country’s annual rate of inflation based on wholesale and retail prices. Corporate India’s calls for a reduction of key lending rates comes after Friday’s data from the Ministry of Commerce and Industry showed that ... Read More »

“Triphala is one of the most effective Ayurvedic herbs”

In India, for the launch of the world’s first ever Genomeceuticals range of products, Dr Dan Gubler, chief scientific officer, Unicity, feels good health is the right combination of nutrition, exercise and science-based supplementation. Diet Modern diet is bad. It is loaded with processed and fast food. When it comes to diet, one should steer clear of simple sugar. A healthy diet is ... Read More »

The best mental strategies to power through pain

YOUR QUADS SCREAM as you power uphill during a Tough Mudder. Your traps quiver in the last minute of today’s AMRAP. You deadlift to the point of passing out. And, let’s face it: If you’re not at least mildly uncomfortable during your workout, well, why’d you bother showing up? Pain is impossible to ignore—as soon as we feel something hurt we’re wired ... Read More »